05.16.23
Beauty brand Elizabeth Arden, which expanded to all Ulta Stores last summer, has launched its first-ever immersive virtual store experience, created in partnership with experiential e-commerce platform Obsess.
The fully shoppable experience is designed to delight and engage Elizabeth Arden’s more digitally driven consumer base by allowing customers to experience the brand’s products and learn about the woman behind the brand.
The Elizabeth Arden virtual store experience brings the company’s history to life through interactive content and images that tell the story of its inspirational female founder, her impact on the beauty industry and the brand’s evolution. The space features gallery-style art that visitors can “jump” into to immerse themselves in the historical scenes depicted in the artwork and photos.
The virtual store’s spa room features several elements designed to educate visitors about Elizabeth Arden skincare, including quizzes and gaming elements to find the ideal regimen for any skin type. Shoppers can enjoy other games as they browse and shop Elizabeth Arden’s products and newest launches, including the new Advanced Light Ceramide Capsules, which are featured in the store’s ceramide product alcove.
“We are honored to work with Elizabeth Arden to bring the brand’s cult products and inspiring heritage to life through an immersive virtual shopping experience for the first time,” said Neha Singh, Founder and CEO of Obsess. “This virtual store experience will delight the brand’s customers with one-of-a-kind interactive content and provide new ways for shoppers to discover, learn about and shop for Elizabeth Arden’s industry-leading skincare, makeup and fragrances.”
View the virtual store.
The fully shoppable experience is designed to delight and engage Elizabeth Arden’s more digitally driven consumer base by allowing customers to experience the brand’s products and learn about the woman behind the brand.
A Metaverse Shopping Experience
“Elizabeth Arden has been a leading beauty industry innovator for the past 120 years and we are thrilled to launch our first metaverse shopping experience in partnership with Obsess,” said Martine Williamson, Global Chief Marketing Officer. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of shoppers about our products and legacy through digital storytelling.”The Elizabeth Arden virtual store experience brings the company’s history to life through interactive content and images that tell the story of its inspirational female founder, her impact on the beauty industry and the brand’s evolution. The space features gallery-style art that visitors can “jump” into to immerse themselves in the historical scenes depicted in the artwork and photos.
The virtual store’s spa room features several elements designed to educate visitors about Elizabeth Arden skincare, including quizzes and gaming elements to find the ideal regimen for any skin type. Shoppers can enjoy other games as they browse and shop Elizabeth Arden’s products and newest launches, including the new Advanced Light Ceramide Capsules, which are featured in the store’s ceramide product alcove.
“We are honored to work with Elizabeth Arden to bring the brand’s cult products and inspiring heritage to life through an immersive virtual shopping experience for the first time,” said Neha Singh, Founder and CEO of Obsess. “This virtual store experience will delight the brand’s customers with one-of-a-kind interactive content and provide new ways for shoppers to discover, learn about and shop for Elizabeth Arden’s industry-leading skincare, makeup and fragrances.”
View the virtual store.
