YSL Beauté Launches New Campaign with Lil Nas X

Lil Nas X, known for his country rap single, "Old Town Road," stars in YSL Beauté's new campaign.

Shot by London–based photographer Campbell Addy, the campaign will include 5 vignettes, each featuring "a new makeup look rooted in artistry," the brand says.

Lil Nas X comments, "Since the beginning of last year, my partnership with YSL Beauté has been about pushing the beauty boundaries and embracing individuality. With this new campaign, we're exploring my many faces & personalities through five different makeup looks that gave me the chance to experiment with my makeup in a more artistic way. I hope we can inspire the future generation to do the same."

Laetitia Raoust, YSL Beauté's U.S. general manager, says, "What we love about Lil Nas X is his bold approach to self–expression, using makeup as a creative outlet. The power of makeup is endless – and who better than Lil Nas X to demonstrate it?" 

Every makeup look will be released as a separate "chapter" throughout the year to highlight the artistry of YSL makeup as a medium of transformative self–expression. Each vignette is also meant to portray a different era for the rapper. 

The Icon, the first chapter, portrays Lil Nas X as a global growing star—with glowing skin due to an "under-glow" application technique.

He wears:

• NU Halo Tint Highlighter in Bronze to spotlight the eyes and cheekbones, with the Gold shade applied beneath the brows. This innovative technique creates an "under-glow" effect, resulting in reflective skin.
• NU Bare Look Tint in 19, Touche Éclat in shade 7 to correct the under–eye area
• Lash Clash Mascara in Brown for a soft lash look
• Candy Glaze Lip Gloss Stick in 2, for "juicy lips that catch the eye," the brand says.

Application Technique: Halo Tint is applied to the high planes of the face and softly blended. Nu Bare Look Tint is applied directly on top to create a reflective underpainting – or "under–glow" effect – that shows up, even in the dark.  

YSL Beauté recruited model Lila Moss earlier this year, and released its new sustainability initiative in partnership with Re:wild. 

Lil Nas X is shown above holding Candy Glaze Lip Gloss Stick, and wearing it in shade 2.

In other lip color news, Kylie Cosmetics is launching Tinted Lip Butter and Kate Spade patterns adorn Clinique's Pop Plush Gloss 

 

 

 

 

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A post shared by YSL Beauty Official (@yslbeauty)