06.19.23
Sexual wellness brand LELO is delving into the makeup segment with matte lipsticks.
The LELO matte lipsticks come as Stylo and Liquid lipstick, and are available in five shades each. According to the brand, their highly pigmented, long-lasting formulas are designed to give bold, alluring lips.
"With an unrivalled track record in revolutionizing the sex toy market, LELO is now poised to redefine the beauty world. After two decades of pushing boundaries and setting new standards, we are ready to revolutionize the very concept of beauty on a global scale," says Luka Matutinović, LELO CMO.
Matutinović explains: "With our original mission in mind, the first Beauty products we developed are luxury lipsticks that enhance your look and unlock your true potential. As with all our other LELO products, we want to inspire people to feel confident and take in every day as if it was a night of unbridled passion, celebrating freedom and empowerment. For this reason, we have created a lipstick that is truly comfortable, and every shade is truly wearable."
LELO Makeup will be available on LELO’s website and at Amazon stores and specialized beauty stores such as Sephora, Cult Beauty and FeelUnique.
The LELO matte lipsticks come as Stylo and Liquid lipstick, and are available in five shades each. According to the brand, their highly pigmented, long-lasting formulas are designed to give bold, alluring lips.
The Products:
- Stylo Lipstick: a creamy matte lipstick with a specially formulated blend of herbal-infused butter that provides emollient and antioxidant properties and regenerates lips for a youthful, plump appearance. The creamy texture glides on smoothly and delivers a pop of color. The soft focus effect creates a non-sticky barrier for long-lasting wear and a comfortable feel on the lips.
- Liquid Lipstick: combines the best of natural ingredients with cutting-edge technology. Ensures strong coverage in just one stroke with a formula lasting up to 12 hours. It's packed with color and offers a high-coverage and lightweight feeling while preserving comfort and hydration.
"With an unrivalled track record in revolutionizing the sex toy market, LELO is now poised to redefine the beauty world. After two decades of pushing boundaries and setting new standards, we are ready to revolutionize the very concept of beauty on a global scale," says Luka Matutinović, LELO CMO.
Matutinović explains: "With our original mission in mind, the first Beauty products we developed are luxury lipsticks that enhance your look and unlock your true potential. As with all our other LELO products, we want to inspire people to feel confident and take in every day as if it was a night of unbridled passion, celebrating freedom and empowerment. For this reason, we have created a lipstick that is truly comfortable, and every shade is truly wearable."
LELO Makeup will be available on LELO’s website and at Amazon stores and specialized beauty stores such as Sephora, Cult Beauty and FeelUnique.
