06.21.23
In today’s digital age, many online influencers do more than just entertain and inspire. With the ability to captivate, these individuals now possess the power to shape trends and influence industries—and even embark on their own entrepreneurial journeys.
Using social media and search data, Sweep.io has delved into the world of influencer-founded brands to unveil which ones have found the most success. Unsurprisingly, since beauty and influencers go hand-in-hand, most of the top brands are beauty brands.
Read the full report from Sweep.io.
Kattan stepped down as CEO of the brand in 2020, but the brand remains a major player. Last year, Huda Beauty reformulated its original line of Liquid Matte Liquid Lipsticks.
The cosmetics brand was relaunched in 2021 with new clean formulas and refreshed packaging. Most recently, the brand introduced a line of six Tinted Butter Balms.
In the brand’s first month, it reportedly made $72 million in earned media value and has drawn international praise for its range of shade offerings. It’s, therefore, no wonder that this cosmetic company completes the top three with 12.4 million followers on Instagram.
In the last two years, this company has gone from strength to strength, including the fact their range is now available to buy in 8 African countries and was even featured in the Super Bowl by Rihanna herself.
Using social media and search data, Sweep.io has delved into the world of influencer-founded brands to unveil which ones have found the most success. Unsurprisingly, since beauty and influencers go hand-in-hand, most of the top brands are beauty brands.
Top Influencer-Founded Brands on Social Media
Read the full report from Sweep.io.
1. Huda Beauty – Huda Kattan
Huda Beauty ranks in first place with 52.8 million followers. First debuted in 2013, with its launch by the famous YouTuber Huda Kattan, Huda Beauty is now a major beauty brand. The cosmetic company offers more than 140 products online and in-store and has also introduced a wide range of products.Kattan stepped down as CEO of the brand in 2020, but the brand remains a major player. Last year, Huda Beauty reformulated its original line of Liquid Matte Liquid Lipsticks.
2. Kylie Cosmetics – Kylie Jenner
Kylie Cosmetics, founded by Kylie Jenner, comes in second place. Valued at approximately $1.2 billion in 2019, it currently has 25.6 million followers on Instagram.The cosmetics brand was relaunched in 2021 with new clean formulas and refreshed packaging. Most recently, the brand introduced a line of six Tinted Butter Balms.
3. Fenty Beauty – Rihanna
Fenty Beauty, a brand that revolutionized the industry with its broad inclusivity across various skin tones, was founded in 2017 by the singer and social media influencer, Rihanna.In the brand’s first month, it reportedly made $72 million in earned media value and has drawn international praise for its range of shade offerings. It’s, therefore, no wonder that this cosmetic company completes the top three with 12.4 million followers on Instagram.
In the last two years, this company has gone from strength to strength, including the fact their range is now available to buy in 8 African countries and was even featured in the Super Bowl by Rihanna herself.
