07.12.23
KimChi Chic Beauty, a cruelty-free beauty line founded by drag queen Kim Chi, has launched at 609 JCPenney stores in the United States.
Kim Chi is an Instagram sensation with 1.9 million followers and is best known for being a finalist on Season 8 of RuPaul’s Drag Race.
KimChi Chic Beauty is part of Bespoke Beauty Brands LLC, launched by Toni Ko, who started NYX Cosmetics in 1999, and then sold it to L'Oréal in 2014.
At the heart of the brand lies the belief that “your face serves as a canvas for artistic expression, and makeup should be accessible to all.”
“Ever since I created KimChi Chic Beauty, me and my team are so proud of the fact that we have created an all-inclusive and cruelty-free beauty brand. We make products for folks from various walks of life at an affordable price point. I grew up shopping at JCPenney and it's thrilling to be able to expand our brand further into different shops here in the United States,” said Kim Chi.
Kim Chi is an Instagram sensation with 1.9 million followers and is best known for being a finalist on Season 8 of RuPaul’s Drag Race.
KimChi Chic Beauty is part of Bespoke Beauty Brands LLC, launched by Toni Ko, who started NYX Cosmetics in 1999, and then sold it to L'Oréal in 2014.
About the Brand
KimChi Chic Beauty offers a lineup of products like the Puff Puff Pass Setting Powder, Spinning Hearts Love eyeshadow palettes, Marshmallow Butter Lippies, and more.At the heart of the brand lies the belief that “your face serves as a canvas for artistic expression, and makeup should be accessible to all.”
“Ever since I created KimChi Chic Beauty, me and my team are so proud of the fact that we have created an all-inclusive and cruelty-free beauty brand. We make products for folks from various walks of life at an affordable price point. I grew up shopping at JCPenney and it's thrilling to be able to expand our brand further into different shops here in the United States,” said Kim Chi.
