08.07.23
KVD Beauty, known for its high-performance makeup products, has introduced its latest innovation: Full Sleeve Long + Defined Tubing Mascara.
Drawing inspiration from full sleeve tattoos, this mascara features lash-wrapping technology for 24-hour locked-in wear, extreme length and definition, plus easy warm water removal.
Filigree-inspired bristles grip and glide over each lash for clump-proof, root-to-tip coverage and a fanned-out, full-lash effect. The contoured applicator makes precise application easy—even in the inner corner and on lower lashes.
Full Sleeve Mascara wears like a 24-hour tattoo that slides off with just warm water. No need for harsh makeup removers or endless rubbing; simply wet lashes and the tubes will expand to slide off lashes effortlessly for non-irritating removal—even on sensitive eyes.
Furthermore, flake-proof and smudge-resistant, Full Sleeve stands up to humidity and sweat so users can say goodbye to raccoon eyes.
"We are thrilled to introduce Full Sleeve Long + Defined Tubing Mascara, the first-ever tattoo-inspired tubing mascara that wraps every lash like a full sleeve, but slides off easily with just warm water," says Sarah Koch, senior vice president and general manager at Kendo Brands, which took control of KVD in 2020.
Koch adds, "With lash damage due to harsh makeup removal being at the forefront of consumers' mascara concerns, Full Sleeve is a game-changer for anyone who wants extreme length and definition that lasts all day yet removes gently with just water."
Always 100% vegan and cruelty-free, KVD Beauty Full Sleeve Long + Defined Tubing Mascara will be available online at the brand’s website and in store and online at Sephora and Ulta on August 4, 2023.
Drawing inspiration from full sleeve tattoos, this mascara features lash-wrapping technology for 24-hour locked-in wear, extreme length and definition, plus easy warm water removal.
About Full Sleeve Long + Defined Tubing Mascara
Full Sleeve Long + Defined Tubing Mascara features 24H Tat-Tubing Technology and a brush that creates 360° polymer sleeves around every lash for length, lift, definition, and volume that won't weigh curls down.Filigree-inspired bristles grip and glide over each lash for clump-proof, root-to-tip coverage and a fanned-out, full-lash effect. The contoured applicator makes precise application easy—even in the inner corner and on lower lashes.
Full Sleeve Mascara wears like a 24-hour tattoo that slides off with just warm water. No need for harsh makeup removers or endless rubbing; simply wet lashes and the tubes will expand to slide off lashes effortlessly for non-irritating removal—even on sensitive eyes.
Furthermore, flake-proof and smudge-resistant, Full Sleeve stands up to humidity and sweat so users can say goodbye to raccoon eyes.
"We are thrilled to introduce Full Sleeve Long + Defined Tubing Mascara, the first-ever tattoo-inspired tubing mascara that wraps every lash like a full sleeve, but slides off easily with just warm water," says Sarah Koch, senior vice president and general manager at Kendo Brands, which took control of KVD in 2020.
Koch adds, "With lash damage due to harsh makeup removal being at the forefront of consumers' mascara concerns, Full Sleeve is a game-changer for anyone who wants extreme length and definition that lasts all day yet removes gently with just water."
Always 100% vegan and cruelty-free, KVD Beauty Full Sleeve Long + Defined Tubing Mascara will be available online at the brand’s website and in store and online at Sephora and Ulta on August 4, 2023.
