08.09.23
James Charles, an American beauty influencer and makeup artist with 23.9 million YouTube subscribers, 21.4 million Instagram followers, and 38 million TikTok followers, has released Painted—a vegan, cruelty-free beauty brand with a focus on affordability.
“After almost four years in the making, I’m so excited to bring you my makeup brand: Painted,” said Charles. “My goal with Painted is to inspire people to be artists whether they’ve been doing makeup for five minutes or five years. With there being so many brands out there, the artist in me really wanted to create something unique and special and not just slap my name on something, I hope that you love these products as much as I do.”
The first phase of products includes the Create Paint, Painted Detail Brushes and the oversized Painted Sponge.
Read about other popular influencer-founded beauty brands.
The colors include: Left on Red, Flaming Caution, SMS, Blueprint, Turning Violet, Pinky Promise, Cold Brew, Ghosted, and Ink.
The Detail Brushes consist of six different brushes available individually or in a set. The set comes with all of the brushes necessary to create artistic, intricate makeup looks. Instead of regular makeup brushes, this set was specially made with art brush fibers in order to allow the most precise, sharp detail work.
The Painted Sponge is best used for face and body application. It is described as super soft and supersized.
Additionally, Painted offers an “Artist’s Set,” which comes in a custom tin and includes all 10 Create Paints, free shipping, and a free Painted Sponge.
See more about Painted's innovative packaging
In February 2021, at the age of 21, Charles was publicly accused of sending lewd photographs and inappropriate sexual messages to a then-16-year-old fan, Vulture reports. Charles says he was misled into believing the boy was 18 and that he blocked him as soon as he learned the truth, however the allegation triggered more complaints against Charles, mainly disseminated through social media.
In the end, Cosmopolitan reports that at least 15 boys and men accused Charles of inappropriate behavior. Charles has never been legally charged with engaging inappropriately with a minor, or proven to have knowingly done so.
However, in April 2021, Charles uploaded a 14-minute YouTube video titled “Holding Myself Accountable,” where he admitted to inadvertently exchanging messages with two 16-year-old boys he said he was led to believe were 18, and he apologized for his behavior.
As a result of the controversy and allegations, cosmetic brand Morphe parted ways with Charles, Insider reports. Soon after, Morphe's owner, Forma brands, filed for bankruptcy due to supply chain issues during the pandemic—as well as the controversies surrounding its partnerships with Charles and Jeffree Star.
“After almost four years in the making, I’m so excited to bring you my makeup brand: Painted,” said Charles. “My goal with Painted is to inspire people to be artists whether they’ve been doing makeup for five minutes or five years. With there being so many brands out there, the artist in me really wanted to create something unique and special and not just slap my name on something, I hope that you love these products as much as I do.”
The first phase of products includes the Create Paint, Painted Detail Brushes and the oversized Painted Sponge.
Read about other popular influencer-founded beauty brands.
The Products
The first of the products, Create Paint, comes in ten shades. The versatile pro-formulation paints feature a cream-to-matte formula designed to dry after application and stay in place. The versatility means that they can do anything from create a graphic eye look to serve as blush on the cheeks.The colors include: Left on Red, Flaming Caution, SMS, Blueprint, Turning Violet, Pinky Promise, Cold Brew, Ghosted, and Ink.
The Detail Brushes consist of six different brushes available individually or in a set. The set comes with all of the brushes necessary to create artistic, intricate makeup looks. Instead of regular makeup brushes, this set was specially made with art brush fibers in order to allow the most precise, sharp detail work.
The Painted Sponge is best used for face and body application. It is described as super soft and supersized.
Additionally, Painted offers an “Artist’s Set,” which comes in a custom tin and includes all 10 Create Paints, free shipping, and a free Painted Sponge.
See more about Painted's innovative packaging
About James Charles
James Charles was recently ranked as the most powerful beauty influencer in the world according to follower counts on YouTube and Instagram and the potential income he could be earning from sponsored posts, however he has not been without any controversies.In February 2021, at the age of 21, Charles was publicly accused of sending lewd photographs and inappropriate sexual messages to a then-16-year-old fan, Vulture reports. Charles says he was misled into believing the boy was 18 and that he blocked him as soon as he learned the truth, however the allegation triggered more complaints against Charles, mainly disseminated through social media.
In the end, Cosmopolitan reports that at least 15 boys and men accused Charles of inappropriate behavior. Charles has never been legally charged with engaging inappropriately with a minor, or proven to have knowingly done so.
However, in April 2021, Charles uploaded a 14-minute YouTube video titled “Holding Myself Accountable,” where he admitted to inadvertently exchanging messages with two 16-year-old boys he said he was led to believe were 18, and he apologized for his behavior.
As a result of the controversy and allegations, cosmetic brand Morphe parted ways with Charles, Insider reports. Soon after, Morphe's owner, Forma brands, filed for bankruptcy due to supply chain issues during the pandemic—as well as the controversies surrounding its partnerships with Charles and Jeffree Star.
