09.11.23
Skincare and beauty experts at Landys Chemist recently analyzed data found within public search trends and interest to identify the hottest luxury makeup brands in the world this year.
Despite economic conditions and the indicators of a looming recession, luxury shoppers continue to pull out their pocketbooks, especially when it comes to luxury cosmetics and skincare. Furthermore, the revelation of makeup and skincare hybrids recently exploded in popularity and quickly became a staple in the collections of many beauty lovers.
See the findings of Landys Chemist below.
Rihanna’s Fenty Beauty ranks as the second most popular luxury makeup brand. Created with the promise of inclusion for all skin shades, the brand boasts 12.5 million Instagram followers and 2.4 million on TikTok. The luxury brand has also witnessed a 34% search increase and a total annual search volume of 8.5 million. Annual revenue last year surpassed $582.8 billion, also making it one of the world’s most successful celebrity beauty brands.
Charlotte Tilbury, which launched its first mobile app earlier this year, ranks as the third most popular luxury makeup brand in the world. Charlotte Tilbury is known for her quality makeup and skincare products, including her famous Light Wands and viral Magic Cream. Although the brand has a smaller Instagram following than others in our top three (5.9 million), Charlotte Tilbury has built a large TikTok following of 907,000, while racking up a huge 3.7 billion TikTok tag views.
The full top 10 includes:
1. Dior Beauty
2. Fenty Beauty
3. Charlotte Tilbury
4. MAC Cosmetics
5. NARS
6. YSL Beauty
7. Too Faced
8. Milk Makeup
9. Benefit
10. Hermès
See the full report by Landys Chemist.
Despite economic conditions and the indicators of a looming recession, luxury shoppers continue to pull out their pocketbooks, especially when it comes to luxury cosmetics and skincare. Furthermore, the revelation of makeup and skincare hybrids recently exploded in popularity and quickly became a staple in the collections of many beauty lovers.
See the findings of Landys Chemist below.
The Top 10 Most Popular Luxury Makeup Brands of 2023
Ranking as the most popular luxury makeup brand of 2023 is Dior Beauty, which is worn by A-list stars like Jennifer Lawrence and Charlize Theron. With 6.5 million TikTok followers and over 1.5 billion TikTok views, the brand set social media alight this past year when its Lip Glow Oil and Rosy Glow Blush went viral. The luxury brand has seen a search increase of 44% in the last 12 months and an overall annual search volume of 1.1 million. Earlier this year, Dior Beauty partnered with The BeautyHealth Company to develop a custom experience that will be offered exclusively at Dior Spas—"The Dior powered by Hydrafacial."Rihanna’s Fenty Beauty ranks as the second most popular luxury makeup brand. Created with the promise of inclusion for all skin shades, the brand boasts 12.5 million Instagram followers and 2.4 million on TikTok. The luxury brand has also witnessed a 34% search increase and a total annual search volume of 8.5 million. Annual revenue last year surpassed $582.8 billion, also making it one of the world’s most successful celebrity beauty brands.
Charlotte Tilbury, which launched its first mobile app earlier this year, ranks as the third most popular luxury makeup brand in the world. Charlotte Tilbury is known for her quality makeup and skincare products, including her famous Light Wands and viral Magic Cream. Although the brand has a smaller Instagram following than others in our top three (5.9 million), Charlotte Tilbury has built a large TikTok following of 907,000, while racking up a huge 3.7 billion TikTok tag views.
The full top 10 includes:
1. Dior Beauty
2. Fenty Beauty
3. Charlotte Tilbury
4. MAC Cosmetics
5. NARS
6. YSL Beauty
7. Too Faced
8. Milk Makeup
9. Benefit
10. Hermès
See the full report by Landys Chemist.
