Guide Beauty to Debut on QVC

Guide Beauty is debuting on QVC. The new line of multi-use tools and formulas enhances personal care routines while empowering individuals to embrace their independence and beauty.

The direct-to-consumer brand selected QVC for its first retail launch and will leverage the video commerce platforms to showcase and demonstrate the product, share the story behind the brand and connect with customers in a new way.

Anna Baker, vice president of beauty and GMM of QVC says, "Guide Beauty places accessibility and design at the forefront of its mission and creating products that beautifully blend form and function. Terri and Selma are both trailblazers in the community and we are excited for them to share their relationship and empowering stories with our customers."

The QVC launch will include the Guide Wand applicator along with the Guide Line Luxe Long-Wear Eyeliner. See some of Guide Beauty's Blend & Crease Brush, Wand Applicator, and Brow Moment above.

The multi-use Guide Wand was designed with precision in mind so you can now master eyeliner, false lashes, lipliner and more. The ergonomic design boasts a replaceable, soft and flexible precision tip applicator that's gentle on the skin and delicate on the eyes. The easy-to-hold handle steadies the hand to make even rushed application a cinch.

More About Guide Beauty

Guide Beauty was founded by makeup artist and beauty educator Terri Bryant (shown above on left). She was  influenced by her own dexterity challenges and Parkinson's diagnosis to create a more inclusive approach to beauty. 

Selma Blair (shown above on right), Guide Beauty's chief creative officer, is also an actor, best-selling author, and QVC brand ambassador for Accessibility.

Together, Bryant and Blair are redefining the beauty industry with uniquely designed and simply beautiful products that bring joy to a broad universe of makeup users. The brand's products feature an ergonomic design that ensures simplicity even for a makeup novice—and comfortable use for individuals with a wide range of dexterity and mobility levels.

Universal Design

Bryant says, "Guide Beauty's mission is Universal Design—when we design with all people in mind, we simply create better solutions and products for wherever you are in the arc of your life. QVC will allow us to bring this mission to more customers through live and engaging video shopping."

Blair adds, "The Guide Wand is such a paradigm shift in the beauty industry. I have always loved makeup, and the wand has allowed me to be more confident in my ability to do it."

Guide Beauty is premiering on-air and on QVC.com on September 15 during "Friday Night Beauty" at 10 p.m. EST with Terri Bryant and Selma Blair.