09.19.23
Anisa International has launched their latest collection of makeup brushes, the Arch Collection. The collection is described as “the perfect blend of innovation and artisanal craftsmanship never seen before using man-made fibers.” The proportional “arch” shape of the brush head picks up just the right amount of powder for every type of application.
According to Anisa International, they have upgraded the design of this heritage-style brush, not only by using their innovative, cruelty-free fibers, but also by carefully – and purposefully - incorporating a 40:60 ratio across the collection for all the brush heads. The top 40% of the brush head is used for product pickup and placement, whereas the bottom 60% offers flexibility to sweep products anywhere over the skin.
“Our latest collection was inspired by an iconic powder brush from 20 years ago that I used daily,” says Anisa Telwar Kaicker, founder and CEO of Anisa International. “The brush had animal hair and would have the perfect payoff with a lightweight, buildable finish. While going through our archives, I realized it would be the perfect time to launch a collection of powder brushes that match the technology of the latest formulas, while also using synthetic fibers. We are excited to see how our industry partners will respond to our latest designs, and we always hope to exceed their expectations, of course.”
This collection includes five brushes for face, eye, and cheek to cover all powder needs. Brands can customize the brushes with a wide assortment of decoration options including pad print, silkscreen, laser, hot stamp, etc.
According to Anisa International, they have upgraded the design of this heritage-style brush, not only by using their innovative, cruelty-free fibers, but also by carefully – and purposefully - incorporating a 40:60 ratio across the collection for all the brush heads. The top 40% of the brush head is used for product pickup and placement, whereas the bottom 60% offers flexibility to sweep products anywhere over the skin.
“Our latest collection was inspired by an iconic powder brush from 20 years ago that I used daily,” says Anisa Telwar Kaicker, founder and CEO of Anisa International. “The brush had animal hair and would have the perfect payoff with a lightweight, buildable finish. While going through our archives, I realized it would be the perfect time to launch a collection of powder brushes that match the technology of the latest formulas, while also using synthetic fibers. We are excited to see how our industry partners will respond to our latest designs, and we always hope to exceed their expectations, of course.”
This collection includes five brushes for face, eye, and cheek to cover all powder needs. Brands can customize the brushes with a wide assortment of decoration options including pad print, silkscreen, laser, hot stamp, etc.
