09.26.23
Actress and makeup aficionado Jennifer Coolidge has reunited with e.l.f. Cosmetics to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 26th, and available for purchase September 27th on the brand’s website.
The new collection was inspired by an outtake from e.l.f.’s and Jennifer Coolidge’s Super Bowl commercial shoot when Jennifer was asked what would name her own lipstick if ever given the chance. She jokingly said, “Dirty Pillows” or “Swollen,” and e.l.f. jumped at the chance to collaborate with Jennifer to create a shade of her own.
“With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We’re celebrating Jennifer's unique, authentic voice by inviting her to be her best e.l.f. By taking an unscripted moment and transforming it into a premium lip collection at e.l.f. speed, we go beyond beauty to entertain our community, setting a new standard for brands in today's dynamic beauty landscape.”
“When I get up in the morning my favorite thing to do is put on my makeup because I love the creative process of becoming somebody a little different each day just to keep life interesting,” explained Jennifer Coolidge. “Now with an e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too. I found the perfect partner in e.l.f. because they align with my top values…vegan, cruelty free and affordable! I’m thrilled to share the makeup secrets of my lips with you! You’ll know you still have your lips on if you wake up to a dirty pillow!”
The campaign was co-conceptualized, cast, produced, and scripted by SHADOW, e.l.f. Beauty's long-term creative marketing and communications agency.
Tune in on September 26th to watch the campaign kickoff and purchase the e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit on September 27th exclusively on the brand’s website.
The new collection was inspired by an outtake from e.l.f.’s and Jennifer Coolidge’s Super Bowl commercial shoot when Jennifer was asked what would name her own lipstick if ever given the chance. She jokingly said, “Dirty Pillows” or “Swollen,” and e.l.f. jumped at the chance to collaborate with Jennifer to create a shade of her own.
“With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We’re celebrating Jennifer's unique, authentic voice by inviting her to be her best e.l.f. By taking an unscripted moment and transforming it into a premium lip collection at e.l.f. speed, we go beyond beauty to entertain our community, setting a new standard for brands in today's dynamic beauty landscape.”
The Products
The e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit includes:- O FACE Satin Lipstick in shade Dirty Pillows
- Lip Plumping Gloss in shade Swollen
- Cream Glide Lip Liner in shade Fill Frontal
- Lips Are the Mirror to Your Soul Mirror
“When I get up in the morning my favorite thing to do is put on my makeup because I love the creative process of becoming somebody a little different each day just to keep life interesting,” explained Jennifer Coolidge. “Now with an e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too. I found the perfect partner in e.l.f. because they align with my top values…vegan, cruelty free and affordable! I’m thrilled to share the makeup secrets of my lips with you! You’ll know you still have your lips on if you wake up to a dirty pillow!”
The Campaign
The Dirty Pillows campaign explores a world where one’s lips always come first. Playful and irreverent as Jennifer Coolidge, the campaign finds her completely preoccupied by her new lip kit in the most unexpected circumstances.@elfyeah Replying to @🩶Elsie🩶 Dreams do come true…even the dirty ones. Introducing DIRTY PILLOWS: the new pout-plumping 4-piece lip kit with custom shades, created by THE @Jennifer Coolidge! DROPPING TOMORROW on elfcosmetics.com! Get all the dirty details at the link in bio. #eyeslipsface #comingsoon ♬ original sound - e.l.f. Cosmetics
The campaign was co-conceptualized, cast, produced, and scripted by SHADOW, e.l.f. Beauty's long-term creative marketing and communications agency.
Tune in on September 26th to watch the campaign kickoff and purchase the e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit on September 27th exclusively on the brand’s website.
