Hard Candy's 'Wednesday' Makeup Collection Debuts at Walmart

Hard Candy partnered with MGM, an Amazon company, to create a makeup collection inspired by the Netflix series, "Wednesday"—and it's launching just in time for Halloween. 

MGM Television produces the Tim Burton Emmy-nominated series starring Jenna Ortega as Wednesday Addams. Ortega's Goth style has inspired the "wolfcut" haircut, scored her a fragrance deal as the face of Gris Dior—and now Hard Candy is inspired by the series, promoting the line on social media with the line, "Outcasts are in!"

Hard Candy's new Wednesday collection features palettes decorated with purple graphics and its logo in a black spooky font. But the makeup isn't all doom and gloom—there are glittery eyeshadows in jewel tones and neon brights. Purple cartons feature an illustration of the iconic character, Wednesday Addams. 

"As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection," said Curan Mehra, CEO of Hard Candy. "Wednesday redefines 'normal' and we know our community will create incredible, otherworldly looks this Halloween."

Robert Marick, Head of MGM Consumer Products, said, "Through this collaboration with Hard Candy, we are proud to give fans the opportunity to try their hand at creating makeup looks inspired by Wednesday and her friends at Nevermore Academy."

About the Hard Candy x Wednesday Collection

Hard Candy's new Wednesday collection features palettes decorated with purple graphics and its logo in a black spooky font.

But the makeup isn't all doom and gloom—there are glittery eyeshadows in jewel tones and neon brights. Purple cartons feature an illustration of the iconic character, Wednesday Addams. 

The collection includes:

• Woefully Delightful Eyeshadow Palettes—pigment-packed color, buildable tones, and luxe finishes. Available in 3 shades: Stay Kooky, Flattery Will Get You Nowhere, and I'm Allergic to Color


• Kooky Glitter Palettes—shimmering shadows in 3 shades: Rave'N Dance, Wolf Out, and Friend Or Woe


• Sharp-edged Liquid Eyeliners—long-lasting liners for bold looks that will last, in 6 shades: Happy Color, Outcasts Are In, Woe, Little Storm Cloud, Nevermore, and Little Scorpion


• Pout-perfect Lip Liners—in two shades, Tormenta and Little Viper


• A Hands-On Cleanser Pad—a super-soft, reusable makeup eraser

The Hard Candy x Wednesday collection is available exclusively at Walmart.com and at Walmart stores in the U.S. for a limited time. It's also budget-priced—every item is priced at $6.96.

 

 

 

 

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