10.18.23
Yoshitsu Co. Ltd, a retailer and wholesaler of Japanese beauty and health products and more in Japan, has announced plans to open direct-sale stores in Canada.
Through the opening of the stores, the company expects to streamline its operational processes, improve its speed of responding to customer preferences, and enhance its brand awareness in the Canadian market.
According to Circana, beauty continues to be the fastest-growing industry in Canada. Sales revenue grew by 19% to $1.7 billion in the first half of 2023, versus last year.
The diverse product line will also include sundry products, such as home goods, and other products that will include food and alcoholic beverages. The Stores will be equipped with local warehouses to support their operations.
Mr. Mei Kanayama, the Principal Executive Officer of Yoshitsu, commented, “Launching our direct-sale stores in Canada is a transformative step for Yoshitsu. By expanding our operations into Canada, we aim to not only align with the preferences of Canadian consumers, but expect to also refine our business model to bolster profitability. We anticipate that the Stores will elevate the overall customer journey – from the customers’ shopping experience to our post-purchase interactions with them. Our aspiration is to blend Japanese craftsmanship and quality into the Canadian retail landscape.”
Through the opening of the stores, the company expects to streamline its operational processes, improve its speed of responding to customer preferences, and enhance its brand awareness in the Canadian market.
According to Circana, beauty continues to be the fastest-growing industry in Canada. Sales revenue grew by 19% to $1.7 billion in the first half of 2023, versus last year.
Catering to Local Demand for Japanese Products
The Stores in Canada are designed to cater to the local demand for Japanese products, which will offer the comprehensive range of products, from beauty essentials, such as cosmetics and skincare, to health commodities, including over-the-counter drugs and nutritional supplements.The diverse product line will also include sundry products, such as home goods, and other products that will include food and alcoholic beverages. The Stores will be equipped with local warehouses to support their operations.
Mr. Mei Kanayama, the Principal Executive Officer of Yoshitsu, commented, “Launching our direct-sale stores in Canada is a transformative step for Yoshitsu. By expanding our operations into Canada, we aim to not only align with the preferences of Canadian consumers, but expect to also refine our business model to bolster profitability. We anticipate that the Stores will elevate the overall customer journey – from the customers’ shopping experience to our post-purchase interactions with them. Our aspiration is to blend Japanese craftsmanship and quality into the Canadian retail landscape.”
