11.16.23
NYX Professional Cosmetics has launched Duck Plump—the brand's first-ever lip plumping lip gloss.
Created to make it easy to get the on-trend 'duck lips' pout, Duck Plump delivers "extreme plumping," the brand says, along with high-pigment color. The vegan formula contains spicy ginger oil that provides an instant plumping effect—and a full lip look that lasts, the brand says. It's available in 18 shades.
NYX has also debuted "Beauty Bestie"—a new virtual makeup experience that uses AR, AI, and gesture control to allow users to try on different NYX beauty looks. It's a first-of-its-kind experience, the brand says, powered by NYX Professional Makeup artists and Snapchat’s AR and AI tech. It gives users pro makeup artist skills—empowering consumers to easily create, save, and share their favorite beauty looks.
Duck Plump is the first product to launch ahead of the new NYX Spring 2024 Collection, along with Vivid Rich Mechnaical Pencils. Next up will be Fat Oil Slick Clicks and Pro-Fix Stick Correcting Concealer, both dropping on December 1st.
