12.04.23
Varsity Spirit, a leader in cheerleading, dance team and band apparel, yearbooks, camps and competitions, has debuted a beauty line inspired by and designed for the needs of athletes that is formulated for their performance and recovery.
Varsity Beauty is built for high-impact, long-wear performance and is sweat and transfer-resistant. The skincare, haircare, cosmetics and fragrances were developed using insights from cheer and dance athletes, resulting in formulas made with high-quality ingredients for use on and off the mat.
"Varsity Spirit plays an integral role in the lives of cheerleaders and dancers, and we're constantly looking for ways to enhance our support of these athletes so they can continue to perform at the highest levels," said Nicole Lauchaire, Executive Vice President of Marketing, Communications and Media for Varsity Spirit. "We recognized that one area we could elevate our support was with athletes' beauty routines. This comprehensive product line is complete with makeup, skincare and haircare that work as hard as these athletes do."
Celebrating athlete diversity was a priority for Varsity Spirit throughout the development of Varsity Beauty. The line includes products with shades complementary to all skin tones, along with a lip oil featuring a universally adaptive pH component.
Also, Varsity Beauty is certified cruelty-free and each formula received feedback from the very athletes Varsity Spirit serves.
Varsity Beauty will be available for purchase onsite at select Varsity Spirit championship events, online through the Varsity Shop, and through Varsity Spirit Fashion Sales Reps or Varsity All Star Fashion Specialists.
Varsity Beauty is built for high-impact, long-wear performance and is sweat and transfer-resistant. The skincare, haircare, cosmetics and fragrances were developed using insights from cheer and dance athletes, resulting in formulas made with high-quality ingredients for use on and off the mat.
"Varsity Spirit plays an integral role in the lives of cheerleaders and dancers, and we're constantly looking for ways to enhance our support of these athletes so they can continue to perform at the highest levels," said Nicole Lauchaire, Executive Vice President of Marketing, Communications and Media for Varsity Spirit. "We recognized that one area we could elevate our support was with athletes' beauty routines. This comprehensive product line is complete with makeup, skincare and haircare that work as hard as these athletes do."
The Product Line
Created in partnership with Batallure Beauty, the debut product line will be available for purchase this spring and includes:- Ready Set Red Liquid Lip – $19.99
- Spirit Shimmer Highlighter Duo - $27.99 (includes two shades)
- Stick It Hair Slick Stick – $19.99
- Turn Up the Volume Strong Hold Hairspray – $22.99 (full size) / $12.99 (travel size)
- Electric Berry Fruity Body Mist – $22.99 (full size) / $12.99 (travel size)
- Sweet Victory Vanilla Body Mist – $22.99 (full size) / $12.99 (travel size)
- Rewind Makeup Remover Balm – $19.99
- Reset Cleansing Face Wash – $18.99
- Spirit Shine PH-tinted Lip Oil – $18.99
Celebrating athlete diversity was a priority for Varsity Spirit throughout the development of Varsity Beauty. The line includes products with shades complementary to all skin tones, along with a lip oil featuring a universally adaptive pH component.
Also, Varsity Beauty is certified cruelty-free and each formula received feedback from the very athletes Varsity Spirit serves.
Varsity Beauty will be available for purchase onsite at select Varsity Spirit championship events, online through the Varsity Shop, and through Varsity Spirit Fashion Sales Reps or Varsity All Star Fashion Specialists.
