01.08.24
New research conducted by beauty and wellness marketplace Fresha analyzed the number of online articles mentioning the beauty routines of over 100 of the most influential celebrities of 2023, combining each celebrity’s name with terms such as ‘skincare’, 'beauty routine’, ‘makeup’ etc. in order to unveil which celebrities have dominated beauty trends in the last year.
See the findings below.
Taylor Swift officially has the most talked about beauty routine of 2023, according to the research.
The popstar has the highest number of article mentions of 2023 regarding her beauty routine, including references to either her makeup, skincare or haircare, with 135,932 articles.
Famous for her signature red lipstick and sharp eyeliner, articles referencing Taylor Swift’s makeup reached 24,469, the highest of any celebrity. The singer also received huge buzz online regarding her skincare routine and hairstyle, with 4,564 mentions of “Taylor Swift skincare” and 53,067 references to “Taylor Swift hair.”
2. Beyoncé
The research revealed that Beyoncé has the second most in-demand beauty secrets of 2023.
Beyoncé has often talked regularly about taking care of her skin, emphasizing the importance of moisturizing and using sunscreen for skin protection. Consequently, the superstar has the most talked about skincare routine of 2023, with 5,014 online mentions of her skincare routine over the last 12 months, higher than any other celebrity.
Also, last year, Beyoncé launched Cé Noir, her first new perfume in nearly a decade.
3. Margot Robbie
Amidst the Barbie craze that captivated the world in 2023, it comes as no surprise that Margot Robbie also placed high in the ranking.
The Barbie actress placed third overall, with 78,072 articles mentioning her makeup, skincare or hair throughout 2023, also making her the actress with the most in-demand beauty secrets.
See the full rankings below:
1. Taylor Swift
2. Beyoncé
3. Margot Robbie
4. Kendall Jenner
5. Dua Lipa
6. Meghan Markle
7. Zendaya
8. Gigi Hadid
9. Courtney Kardashian
10. Khloé Kardashian
11. Kate Middleton
12. Billie Eilish
13. Doja Cat
14. Miley Cyrus
15. Katy Perry
See the findings below.
Celebrities With the Most Talked About Beauty Routines
1. Taylor SwiftTaylor Swift officially has the most talked about beauty routine of 2023, according to the research.
The popstar has the highest number of article mentions of 2023 regarding her beauty routine, including references to either her makeup, skincare or haircare, with 135,932 articles.
Famous for her signature red lipstick and sharp eyeliner, articles referencing Taylor Swift’s makeup reached 24,469, the highest of any celebrity. The singer also received huge buzz online regarding her skincare routine and hairstyle, with 4,564 mentions of “Taylor Swift skincare” and 53,067 references to “Taylor Swift hair.”
2. Beyoncé
The research revealed that Beyoncé has the second most in-demand beauty secrets of 2023.
Beyoncé has often talked regularly about taking care of her skin, emphasizing the importance of moisturizing and using sunscreen for skin protection. Consequently, the superstar has the most talked about skincare routine of 2023, with 5,014 online mentions of her skincare routine over the last 12 months, higher than any other celebrity.
Also, last year, Beyoncé launched Cé Noir, her first new perfume in nearly a decade.
3. Margot Robbie
Amidst the Barbie craze that captivated the world in 2023, it comes as no surprise that Margot Robbie also placed high in the ranking.
The Barbie actress placed third overall, with 78,072 articles mentioning her makeup, skincare or hair throughout 2023, also making her the actress with the most in-demand beauty secrets.
See the full rankings below:
1. Taylor Swift
2. Beyoncé
3. Margot Robbie
4. Kendall Jenner
5. Dua Lipa
6. Meghan Markle
7. Zendaya
8. Gigi Hadid
9. Courtney Kardashian
10. Khloé Kardashian
11. Kate Middleton
12. Billie Eilish
13. Doja Cat
14. Miley Cyrus
15. Katy Perry
