01.09.24
Ipsy, the beauty subscription powerhouse, has announced the launch of a new Icon Box curated by Gwen Stefani.
The singer’s exclusive Icon Box celebrates everything that defines her—from her Orange County roots to her early days as a mall makeup artist when she first discovered her lifelong passion for self-expression and all things beauty.
Other people who have curated Icon Boxes for Ipsy include: Pat McGrath, Anastasia Soar and Vanessa Hudgens.
"Before music there was makeup. I've been into beauty since I was a little girl and I was always fascinated by Old Hollywood glam," said Stefani. "Having my own beauty brand is a dream come true and I can't wait to see the looks the Ipsy Community creates with my Icon Box."
Available by subscription only, Icon Box by Ipsy is a quarterly upgrade offered exclusively to Glam Bag by Ipsy and BoxyCharm by Ipsy members.
A limited-edition quarterly treat, each celeb-curated collection will include insider access to eight highly-coveted products worth up to $350 for just $60. The Gwen Stefani curated collection will feature her best-loved products from brands like Charlotte Tilbury, Drunk Elephant, and her very own GXVE Beauty.
Of the eight products in the box, five are hand-selected by Stefani and three are chosen by the member from an assortment personalized by Ipsy's curators, who tailor to individual preferences using their expertise and proprietary AI technology. This curated experience gives makeup enthusiasts and Gwen Stefani fans a level of choice and control over the products they will receive and discover.
"We are so excited to collaborate with Gwen for the fourth edition of the Ipsy Icon Box program," said Kristy Westrup, Chief Merchandising Officer at Ipsy. "Gwen is an incredible multi-talented force—a global music icon, beauty brand founder, and mother—and we are thrilled she is taking Ipsy members along for the ride with her Icon Box."
The Icon Box curated by Gwen Stefani drops on February 1st, and members can reserve their spots for this limited-edition run on Ipsy’s website.
The singer’s exclusive Icon Box celebrates everything that defines her—from her Orange County roots to her early days as a mall makeup artist when she first discovered her lifelong passion for self-expression and all things beauty.
Other people who have curated Icon Boxes for Ipsy include: Pat McGrath, Anastasia Soar and Vanessa Hudgens.
Celebrating the Transformative Power of Makeup
Through her ever-evolving style, her makeup brand GXVE Beauty, and her Icon Box, Stefani is showing consumers how to amplify all the parts of themselves that deserve to shine with confidence."Before music there was makeup. I've been into beauty since I was a little girl and I was always fascinated by Old Hollywood glam," said Stefani. "Having my own beauty brand is a dream come true and I can't wait to see the looks the Ipsy Community creates with my Icon Box."
Available by subscription only, Icon Box by Ipsy is a quarterly upgrade offered exclusively to Glam Bag by Ipsy and BoxyCharm by Ipsy members.
A limited-edition quarterly treat, each celeb-curated collection will include insider access to eight highly-coveted products worth up to $350 for just $60. The Gwen Stefani curated collection will feature her best-loved products from brands like Charlotte Tilbury, Drunk Elephant, and her very own GXVE Beauty.
Of the eight products in the box, five are hand-selected by Stefani and three are chosen by the member from an assortment personalized by Ipsy's curators, who tailor to individual preferences using their expertise and proprietary AI technology. This curated experience gives makeup enthusiasts and Gwen Stefani fans a level of choice and control over the products they will receive and discover.
"We are so excited to collaborate with Gwen for the fourth edition of the Ipsy Icon Box program," said Kristy Westrup, Chief Merchandising Officer at Ipsy. "Gwen is an incredible multi-talented force—a global music icon, beauty brand founder, and mother—and we are thrilled she is taking Ipsy members along for the ride with her Icon Box."
The Icon Box curated by Gwen Stefani drops on February 1st, and members can reserve their spots for this limited-edition run on Ipsy’s website.
