01.17.24
Kim Kardashian has teased a possible return date for her makeup line, which will be called SKNN by Kim Makeup.
She recently posted a video on Instagram in which she addressed comments from fans who want to know when Kim’s makeup and fragrances will be returning.
“I have been reading the comments on the SKKN account,” Kim says in the video. “So many of you want us to bring color cosmetics back.”
After reading several Instagram comments, Kim finishes the video by saying: “Guys, I hear you.”
Then, a date briefly flashes on the screen: January 26, 2024.
The caption underneath the video reads, “We got the hint. Stay tuned for a BIG announcement…”
See the full video below:
KKW Beauty shut down in 2021. At the time, the brand said it was shutting down “so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”
KKW Fragrance followed, shutting down in May 2022 so that it could also relaunch in the future under a new brand name and a new web store.
Soon after that, in partnership with Coty, Kim introduced SKKN By Kim, a nine-product skincare collection “sitting at the intersection of elevated simplicity and innovative science.”
Coty owns a 20% stake in SKKN by Kim, however, in August 2023, it was revealed that Kim reportedly wants to buy back a minority stake in her beauty firm from Coty.
She recently posted a video on Instagram in which she addressed comments from fans who want to know when Kim’s makeup and fragrances will be returning.
“I have been reading the comments on the SKKN account,” Kim says in the video. “So many of you want us to bring color cosmetics back.”
After reading several Instagram comments, Kim finishes the video by saying: “Guys, I hear you.”
Then, a date briefly flashes on the screen: January 26, 2024.
The caption underneath the video reads, “We got the hint. Stay tuned for a BIG announcement…”
See the full video below:
The Story So Far
Kim Kardashian already confirmed on Twitter last year that she is bringing back her KKW Beauty makeup and fragrance lines under the SKKN umbrella, however she never confirmed a date until now.KKW Beauty shut down in 2021. At the time, the brand said it was shutting down “so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”
KKW Fragrance followed, shutting down in May 2022 so that it could also relaunch in the future under a new brand name and a new web store.
Soon after that, in partnership with Coty, Kim introduced SKKN By Kim, a nine-product skincare collection “sitting at the intersection of elevated simplicity and innovative science.”
Coty owns a 20% stake in SKKN by Kim, however, in August 2023, it was revealed that Kim reportedly wants to buy back a minority stake in her beauty firm from Coty.
