01.18.24
Beautycounter, a pioneer in clean beauty, has announced that Founder, Gregg Renfrew, will return as Chief Executive Officer (CEO), officially assuming the role on February 1st.
Under her leadership, Beautycounter created the first-of-its kind Never List, a list of more than 2,800 questionable or harmful ingredients not used in the company's product formulations, pushing other brands to begin taking steps to increase their own safety and transparency.
Despite the many awards for both the products and the business alike, perhaps Beautycounter's most significant impact to-date is the use of the Company's innovative business model to drive systemic change through legislative reform. Beautycounter, and its community of Advocates, worked tirelessly to influence the passage of 16 pieces of health and environmentally-protective cosmetics regulation, including the milestone passage of MoCRA (the Modernization of Cosmetics Regulation Act), the first major update to industry regulation since 1938 which goes into effect this year.
Renfrew is known for leading a community of Brand Advocates who simultaneously drive sales and make a significant impact on educating their communities about safer beauty.
Renfrew stepped down as CEO of Beautycounter in 2022 and transitioned to the company’s executive chair and chief brand officer.
Since then, her successor Marc Rey departed from the company in May 2023, and was replaced by Interim CEO Mindy Mackenzie. Effective February 1st, Mackenzie will continue to champion the brand as a member of Beautycounter's Board of Directors.
“We are thrilled to welcome back Gregg to lead Beautycounter in this important next phase of growth. Gregg, as the Founder and inspiration of Beautycounter's mission, also has a proven track record at the Company for driving results and engaging both Advocates and Associates who work alongside her to make meaningful change," shared Roberto Marques, Board Chair. "On behalf of the Board, I want to thank Mindy Mackenzie for her service, stepping in as Interim CEO and making meaningful contributions that will no doubt poise Beautycounter for its continued success."
"I am looking forward to getting back to working with the team (including some familiar faces joining me again). It's not going to just be business as usual, and I'm looking forward to raising the bar even higher for our company and the industry at large," Renfrew said.
About Renfrew’s History with Beautycounter
Previously, Renfrew led Beautycounter as CEO for over a decade driving year-over-year growth since she launched the company in 2013. During this time, Beautycounter led the industry with a vision for a world where all beauty is clean beauty.Under her leadership, Beautycounter created the first-of-its kind Never List, a list of more than 2,800 questionable or harmful ingredients not used in the company's product formulations, pushing other brands to begin taking steps to increase their own safety and transparency.
Despite the many awards for both the products and the business alike, perhaps Beautycounter's most significant impact to-date is the use of the Company's innovative business model to drive systemic change through legislative reform. Beautycounter, and its community of Advocates, worked tirelessly to influence the passage of 16 pieces of health and environmentally-protective cosmetics regulation, including the milestone passage of MoCRA (the Modernization of Cosmetics Regulation Act), the first major update to industry regulation since 1938 which goes into effect this year.
Renfrew is known for leading a community of Brand Advocates who simultaneously drive sales and make a significant impact on educating their communities about safer beauty.
Renfrew stepped down as CEO of Beautycounter in 2022 and transitioned to the company’s executive chair and chief brand officer.
Since then, her successor Marc Rey departed from the company in May 2023, and was replaced by Interim CEO Mindy Mackenzie. Effective February 1st, Mackenzie will continue to champion the brand as a member of Beautycounter's Board of Directors.
“We are thrilled to welcome back Gregg to lead Beautycounter in this important next phase of growth. Gregg, as the Founder and inspiration of Beautycounter's mission, also has a proven track record at the Company for driving results and engaging both Advocates and Associates who work alongside her to make meaningful change," shared Roberto Marques, Board Chair. "On behalf of the Board, I want to thank Mindy Mackenzie for her service, stepping in as Interim CEO and making meaningful contributions that will no doubt poise Beautycounter for its continued success."
"I am looking forward to getting back to working with the team (including some familiar faces joining me again). It's not going to just be business as usual, and I'm looking forward to raising the bar even higher for our company and the industry at large," Renfrew said.
