Pinterest has unveiled Pinterest Predicts, a report that shares emerging trends for the coming year based on data from its 482 million users—and it includes three beauty trends that it predicts will take off in 2024.
 
Read about these soon-to-be-trending looks and styles below:

1. Blue Beauty

Aquamarine makeup is back and bolder than ever, says Pinterest.
 
In 2024, Gen Z and Millennials will search for "blue glam makeup" and "pastel blue eyeshadow" as they find ways to incorporate this 60s staple into their modern beauty routines. Plus, this blue hue looks striking on all skin tones.
 
Trending search terms will include:
 

• Blue eyeshadow aesthetic
• Light blue prom makeup
• Blue quince makeup
• Fun blue nails
• Aqua makeup look

2. Head to Glow

Pinterest predicts that body care will have a major moment in 2024.
 
According to the report, Boomers and Gen Z will double down on luxury lotions, in-home spa experiences and some serious SPF.
 
Trending search terms will include:
 

• Sunscreen
• Body lotion aesthetic
• Spa aesthetic
• Body skin care routine
• Body care

3. Make it Big

Beauty and baubles will get “bigger, bolder and puffier” in 2024, claims Pinterest.
 
The report posits that Millennials and Gen Z will opt for styles that match their “fluffy hair” aesthetic and sculptural jewelry.
 
Trending search terms will include:
 

• Chunky hoops
• Big braids hairstyles
• Wavy perm men
• Sculptural jeweler
• Big bun

 
Read the full Pinterest Predicts report.

Other Beauty Insights

WGSN recently unveiled the top beauty trends for 2024 and beyond.