02.02.24
e.l.f. Cosmetics is one of the first beauty brands to launch shopping apps for Apple Vision Pro, Apple’s first mixed reality platform.
“Your best e.l.f.” visionOS is a spatial experience that has been designed to contextualize an assortment of 3D e.l.f. products. The app allows users to participate in “your best e.l.f.” campaign activities such as guided meditations and “Paint by Numbers” game.
Environments in the app are designed after e.l.f. ‘holy grail’ products that are also available for purchase within the app.
Also read why beauty companies are investing in the Metaverse.
“Your best e.l.f.” visionOS is a spatial experience that has been designed to contextualize an assortment of 3D e.l.f. products. The app allows users to participate in “your best e.l.f.” campaign activities such as guided meditations and “Paint by Numbers” game.
Environments in the app are designed after e.l.f. ‘holy grail’ products that are also available for purchase within the app.
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Last year e.l.f. tapped Jennifer Coolidge for the brands first Super Bowl ad. E.l.f also launched its first metaverse experience, e.l.f. UP! in Roblox.Also read why beauty companies are investing in the Metaverse.
