02.15.24
Revlon has entered the metaverse by partnering with home design game, Redecor. Users can access Revlon’s Super Lustrous lipstick collection to decorate spaces in the game.
Redecor allows players to learn design styles and vote on their favorite community-made designs. Revlon’s lipstick shades are now incorporated into the game as part of design challenges.
Within the coming months, Revlon will launch two additional collections in the game. Currently, a Valentine’s Day collection is available for use. In March a Moroccan Sahara collection will feature desert-inspired tones.
“To celebrate the launch of our new collection of Super Lustrous lipsticks, we wanted to collaborate with a like-minded brand in the virtual space,” commented Revlon chief marketing officer Martine Williamson. “This is the first time we are collaborating with a mobile game, and Redecor is perfect for our foray into the digital world given the crossover of design and beauty lovers who enjoy the game.”
Also, read why beauty companies are entering the Metaverse.
Redecor allows players to learn design styles and vote on their favorite community-made designs. Revlon’s lipstick shades are now incorporated into the game as part of design challenges.
Within the coming months, Revlon will launch two additional collections in the game. Currently, a Valentine’s Day collection is available for use. In March a Moroccan Sahara collection will feature desert-inspired tones.
“To celebrate the launch of our new collection of Super Lustrous lipsticks, we wanted to collaborate with a like-minded brand in the virtual space,” commented Revlon chief marketing officer Martine Williamson. “This is the first time we are collaborating with a mobile game, and Redecor is perfect for our foray into the digital world given the crossover of design and beauty lovers who enjoy the game.”
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