Refy's First-Ever Mascara Has an Innovative Curved Applicator

Refy, a UK-based brand that states it is committed to "creating products and a community to inspire consumers to be their most confident self," is launching its first-ever mascara, Lash Sculpt. 

Lash Sculpt has a specially designed curved applicator that resembles a half moon shape. The unique, curved, comb-like applicator targets each lash to separate and lengthen.

"The bespoke applicator is designed to fit every eye shape and each bristle on the wand is strategically placed to separate, lift, and lengthen the lashes," the brand states. 

Lash Sculpt's Nourishing Formula

Lash Sculpt has unique ingredients to nourish lashes, the brand says, and its Brow Sculpt, which sold out instantly when it launched, provides similar benefits. The non-transfer, pigmented formula contains a duo of waxes, which help to sculpt and set the lashes.

The hero ingredients are: 

• Carnauba & Candelilla Wax - helps to sculpt the lash to hold and lift
• Vitamin E/ Tocopheryl Acetate - helps to nourish lashes
• Panthenol - helps to strengthen and boost shine

More About Refy 

Founded by Jess Hunt and Jenna Meek in 2020, Refy aims to bring "world-first" formulas to market—with cosmetics that are infused with skincare ingredients, while ensuring that all products are vegan, cruelty-free, fragrance-free, and Leaping Bunny-approved. 

Hunt adds, "Our creative and our campaigns have always been so much more than just a beauty shoot—they always embody the complete Refy lifestyle."

Lash Sculpt is launching today at 1 pm on Refy's website and at Sephora on February 23rd.