03.26.24
E.l.f. Cosmetics and Liquid Death non-alcoholic beverage company have partnered to create the Corpse Paint makeup collection. The e.l.f. x Liquid Death Corpse Paint Vault is a five-piece, black-metal inspired collection.
“When you set out to create a different kind of company, it's important to align yourself with like-minded kindred spirits. We are both challenger brands on a one-way path to disruption," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “e.l.f. and Liquid Death share a passion for self-expression and unexpected creativity.”
“No one knows more about makeup than the black metal community,” said Andy Pearson, Vice President of Creative at Liquid Death. “Think how many times they’ve put it on or taken it off with every show. e.l.f. was the perfect partner to bring this collab to life because they could help bring this versatile, everyday look to the masses with high-quality, cruelty-free products.”
The limited edition collection will be available starting March 26, 2024, exclusively on e.l.f.’s website. Check out the video to see how to get the Corpse Paint look.
E.l.f. Beauty CEO Tarang Amin rang the opening bell at NYSE.
E.l.f. Beauty released its Q3 2023 results.
“When you set out to create a different kind of company, it's important to align yourself with like-minded kindred spirits. We are both challenger brands on a one-way path to disruption," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “e.l.f. and Liquid Death share a passion for self-expression and unexpected creativity.”
“No one knows more about makeup than the black metal community,” said Andy Pearson, Vice President of Creative at Liquid Death. “Think how many times they’ve put it on or taken it off with every show. e.l.f. was the perfect partner to bring this collab to life because they could help bring this versatile, everyday look to the masses with high-quality, cruelty-free products.”
The Dark Collection
- Closed Casket: a removable coffin-shaped keepsake box.
- Dead Set: a matte magic mist & set spray.
- Eye Die: a no-budge cream eyeshadow in Wispy Cloud.
- Dead Line: H2O-proof eyeliner pen.
- Kiss Of Death: O FACE satin Lipstick in All Night.
- Brush with Death: a putty applicator.
The limited edition collection will be available starting March 26, 2024, exclusively on e.l.f.’s website. Check out the video to see how to get the Corpse Paint look.
Read Next
E.l.f.'s prior campaign was a True Crime Parody.E.l.f. Beauty CEO Tarang Amin rang the opening bell at NYSE.
E.l.f. Beauty released its Q3 2023 results.