Beauty shoppers ditched the mall years ago for the convenience of shopping online—and now Clinique is the first of a few select brands within the Estée Lauder Companies’ (ELC) portfolio to open an Amazon Premium Beauty storefront. Plus, online shoppers can use Clinique's Skin Analysis tool for personalized product recommendations. 

The dermatologist-based brand's skincare, makeup, and fragrances are now more accessible to consumers—in a move sure to make Amazon Prime shoppers happy. 

Fabrizio Freda, president and CEO, ELC, comments:

“We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today. Clinique launches with its dermatologist-guided skincare and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool.”

Digital Tools Replicate the In-Store Shopping Experience

Clinique is making sure Amazon shoppers receive personalized skincare recommendations, plus all the product information they would receive at a beauty counter.

Michelle Freyre, Global Brand President of Clinique, says, “This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S.”

In the Clinique brand store on Amazon Premium Beauty, shoppers can explore and compare products, learn about testing and formulations, and receive skincare regimens based on their skin type.

Amazon shoppers can also use the Clinique Skin Analysis tool. The interactive questionnaire on the Amazon Premium Beauty storefront custom-fits a skincare regimen for consumers. We are "ensuring a simplified and personalized skincare journey," the brand states.

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