08.16.24
Lab Series, a brand based on advanced expertise in men's skin, announces its debut in the U.S. Amazon Premium Beauty store, providing broader access to its high-performance formulas backed by science.
Pierre-Olivier Garcin, Senior Vice President, Global General Manager, Lab Series and Darphin Paris, said,
“Lab Series’ launch in the U.S. Amazon Premium Beauty store is an exciting new chapter for the brand. There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer. However, there is a lack of bespoke education to help men make informed decisions about their skincare routine. The new Lab Series experience in Amazon’s store will help educate and empower both our existing and new consumers, offering expert and scientifically backed product solutions engineered for men’s specific skin concerns.”
In the Amazon Premium Beauty storefront, customers have access to educational content tailored to men’s unique skin concerns and obtain targeted Lab Series product solutions with proven results, including shoppable recommendations.
The storefront will include best sellers such as the All-In-One series for advanced multi-function skin solutions and more.
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Pierre-Olivier Garcin, Senior Vice President, Global General Manager, Lab Series and Darphin Paris, said,
“Lab Series’ launch in the U.S. Amazon Premium Beauty store is an exciting new chapter for the brand. There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer. However, there is a lack of bespoke education to help men make informed decisions about their skincare routine. The new Lab Series experience in Amazon’s store will help educate and empower both our existing and new consumers, offering expert and scientifically backed product solutions engineered for men’s specific skin concerns.”
In the Amazon Premium Beauty storefront, customers have access to educational content tailored to men’s unique skin concerns and obtain targeted Lab Series product solutions with proven results, including shoppable recommendations.
The storefront will include best sellers such as the All-In-One series for advanced multi-function skin solutions and more.
- All-In-One Multi-Action Face Wash
- All-In-One Defense Lotion SPF 35
- All-In-One Face Treatment
- The Daily Rescue series for energized and recovered skin
- New Daily Rescue Energizing Gel Cream
- The Max LS series targeting men’s specific skin aging
- Anti-Age Max LS Serum
- Anti-Age Max LS Cream.
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