04.15.24
Cosmetify released its 2023 Index report highlighting the 'Hottest Beauty Brands of 2023.'
Ranking was determined by annual Google searches, Instagram followers, Instagram engagement rate and the number of Instagram posts. Cosmetify also calculated the increase in searches between 2022 and 2023.
The 2022 Index showed Florence by Mills as the hottest brand. See last year’s top ten in Top Beauty Brands in the World—Ranked by Cosmetify.
This year’s ‘hottest’ beauty brand is Beauty Packaging’s Company of the Year, Rare Beauty, followed by Charlotte Tilbury.
2. Charlotte Tilbury
3. Kiko Milano
4. MAC Cosmetics
5. Kérastase
6. The Ordinary
7. Fenty Beauty
8. Huda Beauty
9. Olaplex
10. Maybelline
See here for the full Cosmetify Index report.
Top 10 Wealthiest Celebrity Beauty Brands 2023—Ranked by Cosmetify
Ranking was determined by annual Google searches, Instagram followers, Instagram engagement rate and the number of Instagram posts. Cosmetify also calculated the increase in searches between 2022 and 2023.
The 2022 Index showed Florence by Mills as the hottest brand. See last year’s top ten in Top Beauty Brands in the World—Ranked by Cosmetify.
This year’s ‘hottest’ beauty brand is Beauty Packaging’s Company of the Year, Rare Beauty, followed by Charlotte Tilbury.
The 10 Hottest Beauty Brands of '23, Ranked by Cosmetify
1. Rare Beauty2. Charlotte Tilbury
3. Kiko Milano
4. MAC Cosmetics
5. Kérastase
6. The Ordinary
7. Fenty Beauty
8. Huda Beauty
9. Olaplex
10. Maybelline
See here for the full Cosmetify Index report.
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