05.16.24
Covergirl’s new Eye Enhancer 3D Mascara is designed to “ditch the eyelash curler.”
This mascara comes with a 50° curved fiber brush, designed to curl, lift, and fan small and straight lashes from root to tip, for a 3-dimensional 'up and out effect.'
Mary Santangelo, Senior Vice President of Covergirl Global Marketing, at Coty, commented,
“Covergirl recognized that beauty users want a mascara that’s affordable but won’t compromise on bold volume, and that’s exactly what the Eye Enhancer 3D Mascara delivers... With this launch, we also tapped into social and product trends to identify a shade palette that is bolder and more youthful.”
The Eye Enhancer 3D Mascara is Leaping Bunny Approved by Cruelty-Free International, with plant-based keratin to ‘lift and fan out all types of lashes.’
The formula is also transfer-proof, smudge-proof, and tested to be suitable for all eyes, including sensitive and contact lens wearers. It comes in three shades, Intense Black, Dark Chocolate, and Berry Brown.
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This mascara comes with a 50° curved fiber brush, designed to curl, lift, and fan small and straight lashes from root to tip, for a 3-dimensional 'up and out effect.'
Mary Santangelo, Senior Vice President of Covergirl Global Marketing, at Coty, commented,
“Covergirl recognized that beauty users want a mascara that’s affordable but won’t compromise on bold volume, and that’s exactly what the Eye Enhancer 3D Mascara delivers... With this launch, we also tapped into social and product trends to identify a shade palette that is bolder and more youthful.”
The Eye Enhancer 3D Mascara is Leaping Bunny Approved by Cruelty-Free International, with plant-based keratin to ‘lift and fan out all types of lashes.’
The formula is also transfer-proof, smudge-proof, and tested to be suitable for all eyes, including sensitive and contact lens wearers. It comes in three shades, Intense Black, Dark Chocolate, and Berry Brown.
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