05.28.24
Lawless Beauty, the makeup brand that uses clean actives and a high concentration of clinical-grade skincare ingredients, expanded with a new blush collection—Pinch My Cheeks Soft-Blur Cream Blush.
Since 2020, the brand has seen triple-digit growth year-over-year. With the increased customer demand, Lawless Beauty plans to enter 2.5x more Sephora and Sephora at Kohl's stores in the US. The brand will also launch abroad in Sephora Canada and UK throughout 2024.
Annie Lawless Jacobs, Founder and CEO of Lawless Beauty, said,
"Our brand DNA at Lawless Beauty is 'Yes – Makeup, Makeup.' We are so passionate about creating high-impact products that are stress-free, effortless to use, and formulated with beautiful, clean ingredients. With Pinch My Cheeks, our goal was to create a cream blush that applies seamlessly over a set base without lifting or disrupting your makeup underneath.”
The new blush collection creates a “cloud-like texture” that combines high pigment with the ease of application from a powder. Pinch My Cheeks provides a blurred finish and self-sets to allow users to layer, build, and blend quickly.
The formula includes Green Tea Extract to protect the skin from free radicals, Hybrid Elastomer Microsphere Powder to provide a soft-focus finish, and Micronized Pigments to create an extremely vibrant color with superior blendability, adherence, and smoothness that glides onto cheeks and lips.
The Pinch My Pinch My Cheeks Soft-Blur Cream Blush comes in six shades including:
Lawless Beauty used the tagline “pinch me, I’m dreaming” to launch the partnership. From May 24th through June 30th, the brand will donate 10% of Pinch My Cheeks sales to Project Glimmer.
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Since 2020, the brand has seen triple-digit growth year-over-year. With the increased customer demand, Lawless Beauty plans to enter 2.5x more Sephora and Sephora at Kohl's stores in the US. The brand will also launch abroad in Sephora Canada and UK throughout 2024.
Annie Lawless Jacobs, Founder and CEO of Lawless Beauty, said,
"Our brand DNA at Lawless Beauty is 'Yes – Makeup, Makeup.' We are so passionate about creating high-impact products that are stress-free, effortless to use, and formulated with beautiful, clean ingredients. With Pinch My Cheeks, our goal was to create a cream blush that applies seamlessly over a set base without lifting or disrupting your makeup underneath.”
The new blush collection creates a “cloud-like texture” that combines high pigment with the ease of application from a powder. Pinch My Cheeks provides a blurred finish and self-sets to allow users to layer, build, and blend quickly.
The formula includes Green Tea Extract to protect the skin from free radicals, Hybrid Elastomer Microsphere Powder to provide a soft-focus finish, and Micronized Pigments to create an extremely vibrant color with superior blendability, adherence, and smoothness that glides onto cheeks and lips.
The Pinch My Pinch My Cheeks Soft-Blur Cream Blush comes in six shades including:
- Angel: Nude Rose
- Cherry Pie: Bright Cherry Pink
- Gumdrop: Bright Baby Pink
- Rosebud: Dusty Cool Rose
- Starburst: Soft Peach
- Valentine: Bright Watermelon
“Pinch Me, I’m Dreaming”
As part of the collection launch, Lawless Beauty partnered with Project Glimmer, a non-profit organization supporting girls from foster care and adolescent service programs. This is the second year in a row that the brand is partnering with the organization.Lawless Beauty used the tagline “pinch me, I’m dreaming” to launch the partnership. From May 24th through June 30th, the brand will donate 10% of Pinch My Cheeks sales to Project Glimmer.
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