06.20.24
Milani Cosmetics has partnered with four of America’s top female athletes to launch its latest campaign.
Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers join the “Face Set. Mind Set.” Campaign to promote Milani’s Make It Last Setting Spray.
The Make It Last Setting Spray originally launched in 2017 and offers up to 24 hours of wear, delivering waterproof, sweatproof results. The Setting Spray is a lightweight, multitasking spray made with glycerin and 2% antioxidant-rich niacinamide to prep, hydrate, and set makeup.
Mary van Praag, CEO of Milani Cosmetics, said,
“This campaign marks Milani’s first-ever partnership with athletes and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka, and Mattie and for this launch. Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that’s a regular workday and night out, or hours of endurance training, a game in 90-degree heat, a killer floor routine or a photo-finish moment.”
The “Face Set. Mind Set.” campaign will feature the four athletes in photos and videos across Milani’s and the athletes’ social media platforms and on streaming TV platforms beginning mid-June 2024.
Jeremy Lowenstein, CMO of Milani Cosmetics, commented,
“This is a golden age for women’s sports across the globe and we couldn’t be more excited to partner with this diverse group of top American athletes at this moment. The ‘Face Set. Mind Set.’ campaign highlights the connection between preparing ourselves physically and mentally for the day and the idea that when our face is set, our mind will follow. Each of these inspiring champions embodies determination, endurance and confidence and we’re proud to partner with and count them as part of our passionate Milani community.”
Ionescu plays guard for the New York Liberty and was the first player in WNBA history to record more than 500 points, 200 rebounds, and 200 assists in a single season, including 128 3-pointers in the 2023 season. She was the No.1 overall pick of the 2020 WNBA draft and is a two-time WNBA All-Star. At the 2023 WNBA All-Star game, Ionescu scored the most points in a 3-point contest (NBA or WNBA). Ionescu founded the SI20 Foundation which aims to inspire kids to stay active through sports.
Ogbogu earned an Olympic gold medal in Tokyo in 2020 and has been a member of the US Women’s National Volleyball Team since 2018. She has also played professionally in Italy, Poland and Turkey.
Rogers is a four-time World Weightlifting Championship silver medalist. She competed in the 2020 Olympics in Tokyo, was the 2020 Pan American Champion, and earned a silver medal at the 2022 IWF World Championships.
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Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers join the “Face Set. Mind Set.” Campaign to promote Milani’s Make It Last Setting Spray.
The Make It Last Setting Spray originally launched in 2017 and offers up to 24 hours of wear, delivering waterproof, sweatproof results. The Setting Spray is a lightweight, multitasking spray made with glycerin and 2% antioxidant-rich niacinamide to prep, hydrate, and set makeup.
Mary van Praag, CEO of Milani Cosmetics, said,
“This campaign marks Milani’s first-ever partnership with athletes and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka, and Mattie and for this launch. Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that’s a regular workday and night out, or hours of endurance training, a game in 90-degree heat, a killer floor routine or a photo-finish moment.”
The “Face Set. Mind Set.” campaign will feature the four athletes in photos and videos across Milani’s and the athletes’ social media platforms and on streaming TV platforms beginning mid-June 2024.
Jeremy Lowenstein, CMO of Milani Cosmetics, commented,
“This is a golden age for women’s sports across the globe and we couldn’t be more excited to partner with this diverse group of top American athletes at this moment. The ‘Face Set. Mind Set.’ campaign highlights the connection between preparing ourselves physically and mentally for the day and the idea that when our face is set, our mind will follow. Each of these inspiring champions embodies determination, endurance and confidence and we’re proud to partner with and count them as part of our passionate Milani community.”
Meet the Athletes
Chiles is a USA Women’s National Team member and an artistic gymnast. She is a 2020 Tokyo Olympics silver medalist, 2022 World team champion and 2023 Pan American Games champion.Ionescu plays guard for the New York Liberty and was the first player in WNBA history to record more than 500 points, 200 rebounds, and 200 assists in a single season, including 128 3-pointers in the 2023 season. She was the No.1 overall pick of the 2020 WNBA draft and is a two-time WNBA All-Star. At the 2023 WNBA All-Star game, Ionescu scored the most points in a 3-point contest (NBA or WNBA). Ionescu founded the SI20 Foundation which aims to inspire kids to stay active through sports.
Ogbogu earned an Olympic gold medal in Tokyo in 2020 and has been a member of the US Women’s National Volleyball Team since 2018. She has also played professionally in Italy, Poland and Turkey.
Rogers is a four-time World Weightlifting Championship silver medalist. She competed in the 2020 Olympics in Tokyo, was the 2020 Pan American Champion, and earned a silver medal at the 2022 IWF World Championships.
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