07.15.24
The SEPHORiA Experience is set to return this year in Atlanta, GA on September 27 and 28. The event will take place at Pullman Yards and will feature over 50 brand activations.
This year's theme is Beauty Funhouse. It will include new hero programming, including a dedicated spotlight on Sephora’s We Belong Campaign, meant to immerse attendees in Sephora's purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
Jessica Stacey, SVP External Communications, Experiential & Marketing Partnerships at Sephora, said,
“We are thrilled to take the SEPHORiA experience to Atlanta, broadening our reach and creating buzz in a highly immersive new market. SEPHORiA promises to deliver on an abundance of newness this year – starting with our captivating ‘Beauty Funhouse’ theme, which celebrates a spirit of joy, surprise, and discovery in beauty. Our Funhouse comes to life through multi-sensory, transportive, prismatic activations, which extends to the many amazing brand booths and masterclasses on-site, creating an atmosphere in which all are welcome to express themselves in vibrant new ways. We look forward to debuting an ever-evolving beauty event and celebrating our beautifully diverse community with surprises and perks throughout the event journey.”
Brand Line-Up
- Rare Beauty by Selena Gomez
- Fenty Beauty by Rihanna
- Makeup by Mario
- Danessa Myricks Beauty
- Dr. Dennis Gross Skincare
- Glossier
- Glow Recipe
- Sol de Janeiro
- Tatcha
- Laneige
- Tarte
- Drunk Elephant
- K18
- Yves Saint Laurent
- Charlotte Tilbury
- Youth to the People
- And more
Certain brands will also offer a masterclass. The event will include access to beauty experts, from brand founders to renowned makeup artists, surprise guest appearances, endless social content opportunities, swag, and more.
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