08.26.24
Haus Labs by Lady Gaga has expanded across Sephora at Kohl's stores nationwide on August 26. The launch will mark a new milestone in the Haus Labs and will be an exclusive partnership between Lady Gaga and Sephora.
Ben Jones, CEO of Haus Labs by Lady Gaga, said,
"We are excited to continue the brand's momentum by expanding into Sephora at Kohl's, bringing Haus Labs by Lady Gaga to new beauty consumers across America. The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win."
132 SKUs from eight product categories will be available for Kohl's customers to swatch and purchase, including best-sellers, award-winners, and all 51 shades of Haus Labs Triclone Skin Tech Foundation and all 31 shades of Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer.
This follows the brand’s international growth in Sephora UK in June 2023 and in 12 countries across Europe in March 2024.
Alison Hahn, SVP Makeup & Fragrance Merchandising at Sephora, commented,
"We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl's is yet another exciting milestone. Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients, and this expansion is a testament to the brand's commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch."
Ben Jones, CEO of Haus Labs by Lady Gaga, said,
"We are excited to continue the brand's momentum by expanding into Sephora at Kohl's, bringing Haus Labs by Lady Gaga to new beauty consumers across America. The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win."
132 SKUs from eight product categories will be available for Kohl's customers to swatch and purchase, including best-sellers, award-winners, and all 51 shades of Haus Labs Triclone Skin Tech Foundation and all 31 shades of Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer.
This follows the brand’s international growth in Sephora UK in June 2023 and in 12 countries across Europe in March 2024.
Alison Hahn, SVP Makeup & Fragrance Merchandising at Sephora, commented,
"We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl's is yet another exciting milestone. Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients, and this expansion is a testament to the brand's commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch."
