07.16.24
Coty has launched the cosmetics brand, Max Factor in India through its partnership with House of Beauty retailer. Coty has also tapped brand ambassador, Priyanka Chopra Jonas to bring bestselling Max Factor products to the country.
Coty Southeast Asia and India’s managing director Kristina Strunz, said,
“Max Factor is entering a new era of exciting growth in India. We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador.”
Max Factor is celebrated as the “original Hollywood makeup brand,” having introduced iconic cosmetic inventions for over a century.
Strunz added,
“With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers. This launch signifies our long-term commitment to not only strengthening Max Factor's global presence but also to providing exceptional beauty experiences to consumers worldwide.”
Max Factor’s Bestselling Offerings
- Facefinity All Day Flawless Foundation with Climate Proof Protection
- Masterpiece 2-in-1 Lash Wow Mascara with a twistable wand for customized lash looks
- Colour Elixir Lipsticks
House of Beauty’s chief business officer Sanjali Giri, commented,
“We're thrilled to welcome Max Factor to the House of Beauty family of brands. Max Factor is bringing its groundbreaking portfolio at powerhouse prices for the Indian market... Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”
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