07.19.24
Spate beauty analysts named Latina makeup and monolid eyeliner as the current fastest-growing makeup trends.
Latina Makeup
Spate has reported a 264% growth with an average of 26.8k monthly searches for Latina Makeup. The TikTok trend “Copy and Paste Latina Makeup” is what Spate reports as the most searched trend.
This trend refers to Latinas wearing full glam looks with long, straight, dark hair like Becky G. Many people prefer the “Copy and Paste Latina Makeup” look and post tutorials on TikTok.
According to analysts, this growth indicates a celebration of cultural identity and can serve as an opportunity for brands to develop products catered to Latina women.
Monolid Eyeliner
This style has experienced an 88.4% growth in searches compared to last year, with an average of 2.5k monthly searches.
Spate said this trend is an opportunity for brands to highlight how their eyeliner can be used on monolid eyes.
These trends highlight a growing need for more inclusivity in the makeup industry.
