07.22.24
Fenty Beauty by Rihanna announced its partnership with the 2024 Paris Olympics.
Rihanna made the announcement on Instagram and said, “PROUD to announce that Fenty Beauty is a premium partner of the Olympic AND Paralympic Games baby!!!”
The volunteers who will award winners with their medals will receive Fenty Beauty makeup kits.
These individuals will also receive makeup tutorials to create a “designated look” for the event.
Fenty Beauty makeup artists will be on-site for each volunteer to help them match their foundation shade. Six hundred volunteers aged 18 to 21 are included in this partnership.
The makeup kits will include Eaze Drop’Lit All-Over Glow Enhancer, the Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and the Invisimatte Instant Setting and Blotting Powder.
This is the brand’s first partnership of this scale. Fenty Beauty joins multiple beauty brands who have also partnered with this year’s Olympic Games, including, P&G, Olay, Milani, K18, and Glossier.
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