07.29.24
Wonderskin, an award-winning cosmetics brand known for its TikTok-viral lip stain, has collaborated with Chipotle Mexican Grill, to introduce a guac-proof lip stain called 'Lipotle.'
Created in a custom peelable green colorway, the masque will unveil a new nude-pink lip stain payoff, created exclusively for Chipotle in celebration of National Avocado Day on July 31.
Marina Kalenchyts, Brand Director of Wonderskin, said,
"We are thrilled to team up with Chipotle for our very first brand collaboration, unveiling a limited-edition shade of our viral Wonder Blading Lip Stain. This partnership is a perfect blend of two trailblazing brands, both passionate about delivering top-notch, sought-after products as well as building loyal and robust communities. By merging Chipotle's bold, flavorful essence with Wonderskin's revolutionary beauty technology, we're creating a one-of-a-kind experience and product that will captivate and delight our customers like never before.”
Users apply the 'Lipotle' Lip Stain Masque like a lip gloss and let the green, foil-inspired masque set for 30 seconds for a softer color or wait 60 seconds for a bolder color.
Then they spray on a Wonder Blading Activator to seal in the pigments, so they do not fade or smudge for up to 10 hours. Lastly, peel the lip mask to reveal the nude rose ‘Lipotle’ color.
Stephanie Perdue, Vice President of Brand Marketing, Chipotle, stated,
"With the popularity of mukbangs on social media, we noticed our fans are in need of a smudge-proof lip stain to enjoy their Chipotle on-the-go. We teamed up with Wonderskin to create the most iconic guac and foil-inspired lip stain ahead of National Avocado Day."
'Lipotle' marks Wonderskin's first major brand collaboration in the company's fast-growing four-year history.
'Lipotle' will be available in the U.S., U.K., and Canada starting Tuesday, July 30.
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