07.31.24
IT Cosmetics launched its “Keep IT Real” social media campaign featuring former and current reality TV stars and their comedic counterparts.
The three-episode social series stars Kyle Richards, Phaedra Parks, and Tamra Judge - along with their comedic dupes, - Amy Phillips, Chris Burns, and Victor Ramos. In the series the reality stars react to the comedians' humorous impersonations and confirm the fake versions aren't as good as the real thing.
Each episode is followed by skincare expertise from triple board-certified dermatologist Dr. Mamina Turegano and makeup education from celebrity makeup artist Caroline Blanchardwill.
The "after shows" educate viewers on the skin-loving ingredients in the IT CC+ Cream foundation, the importance of SPF, and application techniques for a flawless complexion.
Daisy Boateng, Assistant Vice President of Global Brand Engagement at IT Cosmetics, said,
"The popularity of IT Cosmetics CC+ Cream speaks for itself. As the pool of beauty cosmetics and brands continues to grow, we are proud to have created a product that has withstood the test of time and competition. With this social campaign, we aim to highlight the confidence and inclusivity that IT Cosmetics promotes. Our CC+ Cream has always been a holy grail product, addressing real skin concerns and helping everyone feel their best."
Throughout the series, viewers will learn about the benefits of the IT CC+ Cream and its 7-in-1 multitasking formula, demonstrating its natural full coverage, anti-aging hydrating serum, and SPF 50+.
The reality stars "keep it real" as only they can, engaging in witty banter with their "dupes" and reinforcing that you need the real stars for real drama - and the real CC+ for real results.
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