08.05.24
E.l.f. Cosmetics has teamed up with world champion blind swimmer Anastasia "Tas" Pagonis for a new limited-edition accessibility bundle. E.l.f. and Pagonis are aiming to make beauty products more accessible for the blind and low-vision community.
Pagonis and e.lf. have developed the “Beauty For Every Eye” bundle. This limited-edition kit features three of Pagonis' favorite e.l.f. products – e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam.
Each product has a scannable QR code that links to an audio recording by Pagonis describing the product, including finish and application tips. This innovative "beauty hack" is used by Pagonis herself as a blind beauty lover seeking greater accessibility.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said,
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as steppingstones. She redefines limitless. We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
This expands on Pagonis’ partnership with e.l.f’s “Show Your(s)e.l.f” documentary, in which Pagonis was featured.
The Beauty For Every Eye bundle shares Pagonis’ creative solutions for the blind and low-vision community. As part of the e.l.f. family, Pagonis will continue working with e.l.f. to develop more adaptive tools and products.
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Pagonis and e.lf. have developed the “Beauty For Every Eye” bundle. This limited-edition kit features three of Pagonis' favorite e.l.f. products – e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam.
Each product has a scannable QR code that links to an audio recording by Pagonis describing the product, including finish and application tips. This innovative "beauty hack" is used by Pagonis herself as a blind beauty lover seeking greater accessibility.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said,
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as steppingstones. She redefines limitless. We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
This expands on Pagonis’ partnership with e.l.f’s “Show Your(s)e.l.f” documentary, in which Pagonis was featured.
The Beauty For Every Eye bundle shares Pagonis’ creative solutions for the blind and low-vision community. As part of the e.l.f. family, Pagonis will continue working with e.l.f. to develop more adaptive tools and products.
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