08.15.24
NYX Professional Makeup has baked into the kitchen with its latest product launch—Buttermelt Blush. The beauty brand has tapped world-famous chef and daughter, Gordon and Holly Ramsay, to create an exclusive cake recipe for the blush.
Gordon's cake recipe was released as the result of a humorous interaction on TikTok with his daughter, beauty and lifestyle creator, Holly, as she attempted to bake a cake inspired by the blush via her Instagram and TikTok.
Denée Pearson, Global President of NYX Professional Makeup, said,
"What sets NYX apart from other beauty brands is the ability to innovate and collaborate with unexpected partners, like iconic chef Gordon Ramsay. We connect with our communities by being part of the cultural conversations and breaking the boundaries of traditional beauty and entertainment. Plus, who doesn't love cake?!"
The Buttermelt Blush cake recipe features ingredients such as almond butter and shea butter, which are found in the new product. The colors in the frosting were also inspired by the 12 different shades offered in the collection.
Gordon Ramsay said,
"I never thought I would be part of a beauty campaign with my daughter, but what drew me to this partnership with NYX was the opportunity to entertain our global audiences in a fun and unexpected way. On top of that, working with my daughter was the icing on the cake!"
The Buttermelt Blush is a cruelty-free pressed powder blush that offers up to 12 hours of pigmented wear. The formula is fade and transfer-resistant, giving off soft matte and glowy finishes.
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Gordon's cake recipe was released as the result of a humorous interaction on TikTok with his daughter, beauty and lifestyle creator, Holly, as she attempted to bake a cake inspired by the blush via her Instagram and TikTok.
Denée Pearson, Global President of NYX Professional Makeup, said,
"What sets NYX apart from other beauty brands is the ability to innovate and collaborate with unexpected partners, like iconic chef Gordon Ramsay. We connect with our communities by being part of the cultural conversations and breaking the boundaries of traditional beauty and entertainment. Plus, who doesn't love cake?!"
The Buttermelt Blush cake recipe features ingredients such as almond butter and shea butter, which are found in the new product. The colors in the frosting were also inspired by the 12 different shades offered in the collection.
Gordon Ramsay said,
"I never thought I would be part of a beauty campaign with my daughter, but what drew me to this partnership with NYX was the opportunity to entertain our global audiences in a fun and unexpected way. On top of that, working with my daughter was the icing on the cake!"
The Buttermelt Blush is a cruelty-free pressed powder blush that offers up to 12 hours of pigmented wear. The formula is fade and transfer-resistant, giving off soft matte and glowy finishes.
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