09.09.24
E.l.f. Cosmetics and Tinder have partnered for a new collaboration inspired by the relationship between self-expression and confidence when creating new connections.
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection introduces new product innovations with exclusive features and limited-edition beauty products and packaging.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said,
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence.”
The collection comes in limited-edition vibrant pink packaging, featuring Tinder’s flame logo.
Marchisotto added,
“We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”
The brands have created a comedic campaign video that shows how a bold look can help with pre-date nerves and inspire confidence. Capturing the trials and spirals of modern dating woes, the video features television personality and social-media influencer Harry Jowsey as a dreaded first date scenario.
Beauty Squad members in the U.S. and U.K. will also have the chance to receive exclusive access to Tinder Gold for the first month of their subscription. For the first time, this collaboration is also available on DashMart, a new type of fulfillment platform and store brought to you by DoorDash.
The collection is available beginning Tuesday, September 10, 2024, while supplies last.
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The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection introduces new product innovations with exclusive features and limited-edition beauty products and packaging.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said,
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence.”
The collection comes in limited-edition vibrant pink packaging, featuring Tinder’s flame logo.
Marchisotto added,
“We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”
“Put Your e.l.f. Out There” Vault
- Tinder Box: Lip Trio featuring two nourishing lip oils and a mini lip liner in a custom tin.
- All Slick No Ick: Face Primer.
- Set-Uationship: Setting Mist.
- Flame Changer: Makeup Bag.
- It’s a Match! Stick Lippies: a new innovative product featuring single-use lipstick matches for convenient application.
The brands have created a comedic campaign video that shows how a bold look can help with pre-date nerves and inspire confidence. Capturing the trials and spirals of modern dating woes, the video features television personality and social-media influencer Harry Jowsey as a dreaded first date scenario.
Beauty Squad members in the U.S. and U.K. will also have the chance to receive exclusive access to Tinder Gold for the first month of their subscription. For the first time, this collaboration is also available on DashMart, a new type of fulfillment platform and store brought to you by DoorDash.
The collection is available beginning Tuesday, September 10, 2024, while supplies last.
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