09.20.24
Attitude, a Canadian leader in beauty, body & home care products, has expanded its award-winning Oceanly Makeup Collection with eyeshadows & mascaras.
The world's first line of mostly plastic-free, entirely EWG Verified makeup is created with the cleanest formulas and infused with skin-loving ingredients that offer benefits to both skin and now lashes.
All of the new products are housed in packaging of either bamboo or FSC certified recyclable cardboard.
Lina Ruiz, Director of R&D at Attitude, said,
"We put a lot of effort into developing a mascara formula that lives up to our existing Oceanly products. Our goal was to create more than just a mascara; we wanted it to combine lash care and makeup. One of the key ingredients selected is Growth Oleoactif, a blend of flower oils that revitalizes the lashes.”
Each product, made of up to 96.3% natural origin ingredients, is designed to enhance the eyes and accentuate everyone's natural beauty.
The new eyeshadows feature phytoglycogen, an ingredient that helps improve the appearance of the skin by providing long-lasting hydration. They also include laminaria saccharina extract, which revitalizes and restores skin suppleness.
The mascara serum offers an innovative 2-in-1 formula of Tahitian microalgae and a blend of flower oils rich in omega-6 to revitalize them, along with castor oil for its nourishing properties.
Jean-François Bernier, Co-founder and CEO at Attitude, said,
"Following the release of the Oceanly makeup line, we have received a great deal of demand from our customers for eye products. Thanks to our team of creative and experienced scientists, we are able to achieve real innovation. With our own laboratory and factory, where each product is designed and manufactured, we are constantly pushing the boundaries and inventing new processes in the world of beauty.”
The Oceanly Eyeshadows launch in six shades—Pretty in Pink, Dusty Rose, Berry Bliss, Brown Sugar, Happy Hour, and Cinnamon Stick.
The Mascaras are available in black, brown, and blue.
The collection also includes the Oceanly Eye Kits which features a black mascara and two matching eyeshadows.
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The world's first line of mostly plastic-free, entirely EWG Verified makeup is created with the cleanest formulas and infused with skin-loving ingredients that offer benefits to both skin and now lashes.
All of the new products are housed in packaging of either bamboo or FSC certified recyclable cardboard.
Lina Ruiz, Director of R&D at Attitude, said,
"We put a lot of effort into developing a mascara formula that lives up to our existing Oceanly products. Our goal was to create more than just a mascara; we wanted it to combine lash care and makeup. One of the key ingredients selected is Growth Oleoactif, a blend of flower oils that revitalizes the lashes.”
Each product, made of up to 96.3% natural origin ingredients, is designed to enhance the eyes and accentuate everyone's natural beauty.
The new eyeshadows feature phytoglycogen, an ingredient that helps improve the appearance of the skin by providing long-lasting hydration. They also include laminaria saccharina extract, which revitalizes and restores skin suppleness.
The mascara serum offers an innovative 2-in-1 formula of Tahitian microalgae and a blend of flower oils rich in omega-6 to revitalize them, along with castor oil for its nourishing properties.
Jean-François Bernier, Co-founder and CEO at Attitude, said,
"Following the release of the Oceanly makeup line, we have received a great deal of demand from our customers for eye products. Thanks to our team of creative and experienced scientists, we are able to achieve real innovation. With our own laboratory and factory, where each product is designed and manufactured, we are constantly pushing the boundaries and inventing new processes in the world of beauty.”
The Oceanly Eyeshadows launch in six shades—Pretty in Pink, Dusty Rose, Berry Bliss, Brown Sugar, Happy Hour, and Cinnamon Stick.
The Mascaras are available in black, brown, and blue.
The collection also includes the Oceanly Eye Kits which features a black mascara and two matching eyeshadows.
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