Tricoci Salon & Spa, which has 13 locations throughout the greater Chicago area, has debuted its "Nutrire Signature Head Spa Experience."

The customized, state-of-the-art treatment claims to deliver a "personalized head spa experience" that begins with a comprehensive scalp evaluation and product application. Advanced techniques are part of the experience as well, including scalp massage, red-light therapy, hydrotherapy, and the use of a specialized scalp brush.

Tricoci Salon uses the Nutrire product line exclusively for the new treatment. Nutrire is known for its skincare-inspired hair care products with clean formulas, and markets two types of scalp serums in dropper bottles. 

Jamee Taylor, Senior Vice President of Service & Education at Tricoci Salon & Spa comments, "Our new Nutrire Signature Head Spa Experience exemplifies our commitment to providing not just services, but truly uplifting experiences that enhance well-being."

Scalp Care is Trending

Scalp care is the latest hair care trend—and several hair care brands recently launched products formulated to improve scalp health. Allure predicted the trend last December in an article that stated, "Scalp care will get smarter, simpler, and more specific." In the story, Jessica Phillips, vice president of merchandising at Ulta, said, "Scalp care is the primary focus across our customers in all age groups — from Gen Alpha to Gen X." She noted the rise in the retailer's scalp-specific offerings from brands like Mielle, Living Proof, Ouai, Divi, and others.

"With the booming popularity of the scalp care market, consumers and brands alike are increasingly focused on scalp and hair health, making the demand for treatments that address these concerns more relevant than ever," states the Tricoci Salon's press release.

Hair care professionals say treatments like a "head spa" can improve scalp health and encourage hair growth. 

Take a look at Tricoci Salon & Spa's Nutrire Signature Head Spa Experience in the video below.