11.04.24
Smashbox Cosmetics has entered an exclusive collaboration with Mexico City-based accessories brand Ilka. This partnership marks Smashbox's first venture into fashion, integrating Smashbox branding and colorways with some of Ilka's best-selling styles.
The collaboration began after a visit to Mexico City by Smashbox brand leaders Felix Backhaus and Lauren Aja, who work extensively in Mexico's burgeoning beauty market from their base in Los Angeles.
Aja said,
"We were inspired by the creativity we encountered in Mexico City and saw an opportunity to collaborate with local talent. In June, we hosted a Sephora masterclass with the lovely Ela Velden and were introduced to Ilka. This collaboration is about more than just handbags—at Smashbox, we celebrate beauty and innovation in all forms."
Designed with both form and function in mind, the 4-piece collection showcases stylish shapes adorned with Smashbox's signature branding and Ilka's iconic fringe detailing.
The collection was previewed at Mercedes-Benz Fashion Week in Mexico City.
Rosine Kalach, co-founder of Ilka, commented,
"When beauty and fashion meet, surprising things happen. In our opinion, Smashbox and Ilka are the perfect match to create unique pieces. Everyone who attended our launch event was astonished by the bags and how beautifully the two brands complement each other."
Smashbox and Ilka hosted a launch event on 18 October 2024, attracting prominent figures like telenovela star Grettell Valdez and actress/socialite Ana Paula Capetillo, alongside Mexico City's top influencers.
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The collaboration began after a visit to Mexico City by Smashbox brand leaders Felix Backhaus and Lauren Aja, who work extensively in Mexico's burgeoning beauty market from their base in Los Angeles.
Aja said,
"We were inspired by the creativity we encountered in Mexico City and saw an opportunity to collaborate with local talent. In June, we hosted a Sephora masterclass with the lovely Ela Velden and were introduced to Ilka. This collaboration is about more than just handbags—at Smashbox, we celebrate beauty and innovation in all forms."
Designed with both form and function in mind, the 4-piece collection showcases stylish shapes adorned with Smashbox's signature branding and Ilka's iconic fringe detailing.
The collection was previewed at Mercedes-Benz Fashion Week in Mexico City.
Rosine Kalach, co-founder of Ilka, commented,
"When beauty and fashion meet, surprising things happen. In our opinion, Smashbox and Ilka are the perfect match to create unique pieces. Everyone who attended our launch event was astonished by the bags and how beautifully the two brands complement each other."
Smashbox and Ilka hosted a launch event on 18 October 2024, attracting prominent figures like telenovela star Grettell Valdez and actress/socialite Ana Paula Capetillo, alongside Mexico City's top influencers.
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