07.30.09
HCT Produces Eco-Friendly Compacts for Almay Pure Blends
More info: www.hctpackaging.com
Alcan Packaging Beauty Produces New Bourjois Mascara
How can you switch from a dual applicator to an all-in-one mascara and still deliver the same false eyelash effect? That was the challenge set by Bourjois for the transformation of its latest mascara, “Coup de Théâtre.” The secret behind the achievement lies in a white thermoplastic injected brush that gives the lashes maximum volume and length thanks to the distribution and shape of its purls. The visual impact is striking. The transformation is visible in the pack design where black and white intertwine: black for the stem, white for the brush and B&W in a perfect duo for the PP bi-injected cap with a silkscreen-printed bottle. Coup de Théâtre comes in five party colors to give you the look that matches your mood.
More info: www.alcanpackagingbeauty.com
Cosmopak’s Nail Pen Lets Users Click and Apply
Cosmopak has developed a range of precision nail pens for quick and easy application. The range consists of 2- and 4ml sizes, which operate by a clicking piston system that ensures a consistent and
More info: www.cosmopak.com
Lablabo Wins Award for EasyFoil Pouch
The EasyFoil Pouch used for Lablabo’s Airless Metering Dispensers for high-viscous cosmetic creams and pharmaceutical products has won an Alufoil Trophy 2009. The EasyFoil pouch protects the product from oxygen and UV light, and allows the pump to dispense precise dosages. The pouch consists of an aluminum multilayer film rolled and welded around a plastic superior ring and an inferior cup. The pouch is attached to a pump with a self-sealing actuator, which gives precise doses each time it is activated—even when held upside down. The filling is done by gravity feed and can be facilitated on standard machinery.
More info: www.lablabo.com
Alpha Packaging Offers Glow-in-the-Dark Ink
According to Alpha Packaging, Americans spent $5.7 billion on Halloween purchases in 2008. For brands planning to take advantage of high-margin, point of retail, impulse-driven sales in 2009, Alpha Packaging’s Technigraph division offers a unique, Glow-in-the-Dark ink that can be direct-printed onto bottles, jars, closures, soft tubes and custom parts made from plastic, glass and metals. This fun technique is perfect for kids’ products, and there is still time to use it for Halloween holiday promotions that will really set your brand apart. Glow-in-the-Dark inks can be applied in-line with up to six screen print colors or other innovative Technigraph printing processes. Technigraph’s in-house design department can work with customers to take existing artwork—or develop new artwork —and adapt it to take advantage of the ink’s glowing properties.
More info: www.technigraph.net or www.alphap.com
Rexam Provides Illusion Lacquering for Dior
Rexam’s new surface treatment—Illusion inner lacquering—has been selected for Dior Addict Lip Color, the latest Dior Addict lipstick and the most recent developed by Rexam Personal Care for the Addict range. Illusion creates on-shelf excitement, through deep, rich application of opaque, metallized or transparent colors, as well as laser decoration, on internal product surfaces.Based upon a traditional lacquering process, perfectly applied and cured at high heat, Illusion can be used even with products of great depth and narrow diameter, such as thick-walled lipsticks, caps and bottles and on beauty product materials such as PMMA, ABS and SAN. In this case, the Illusion treatment is used in a two-part lipstick case. The outer section, made of PMMA for optimal clarity, receives an inner lacquering of Dior’s signature shade of blue—and an exterior coating of clear, UV lacquer. The second—or inner—component is decorated with a silver metallization.
More info: www.rexam.com
Alberto Culver Chooses Promens for St. Ives Range
St. Ives, an Alberto Culver brand, has launched two new references packed in Prima jars: the Body Polishes (200ml) and Body Scrubs (300ml) with an annual volume of one million packs. Alberto Culver wanted to use PET to clearly show the cosmetic formula inside. The jars are being supplied in both clear and pearl white PET and the caps are made in four pearlescent colors.
More info: www.promens.com and www.tricorbraun.com
RPC Adds ‘Magic’ to ClarinsMen
RPC Bramlage-Wiko’s Magic SL dispensing system has been selected by Clarins for use in a stylish pack that incorporates a translucent plastic cap and a striking aluminum band. As eye contour skin care products are new in the ClarinsMen range, Clarins required a dispenser that would ensure accurate dosing as well as complement the upscale appearance of the ClarinsMen brand. Magic SL is designed to ensure the controlled dosing and hygienic application of creams, gels and lotions across a range of viscosities. The easy-to-use airless dispensing system provides the required amount of product in one measure, avoiding the inconvenience of multiple dispenses, while its unique design is optimized for consistent performance.
More info: www.rpc-group.com