As secondary packaging, cartons and set-up boxes often make the first impression at retail. Find out how brands and their suppliers are using this increasingly tangible medium to their advantage.
Now in its 47th year, the world's largest beauty event continues to provide a vast showcase of packaging and cosmetic trends and attendance has soared.
Consumers are realizing the importance of using the right applicators and tools, while brands, as well as suppliers, are delivering more innovative options than ever before.
Consumers are having lots of fun with color, and suppliers are developing new packaging to keep formulations fresh and long-lasting, as well as attractive and desirable.
Metal components-and metallic effects–are being used by all types of brands, from hair care to fragrance, on packaging that is bound to attract attention.
With double the number of exhibitors of last year, the boutique-like makeup-only show continued to draw top brand executives to its expanded space on the west side of Manhattan.
More than 800 exhibitors have signed on, and organizers anticipate a 10% rise in attendance. New packaging initiatives will add to show floor excitement.
As the creative packaging show celebrated its impressive 25th year, one focus was on beauty products as small luxuries, with many packaging components designed for sensory appeal.
From innovative formulations to creative packaging options, the industry's makeup-only trade show drew rave reviews from attendees and exhibitors alike.
Marketers and suppliers are going to great lengths to give packaging exciting new twists, sure to capture the attention of a brand's customers—and their wallets.