Expert's Opinion

AI Innovations Are Transforming the Beauty Business

Beauty brands are using AI to transform the online shopping experience—and AI effects now rival in-person try-ons.

Alice Chang, CEO & Founder of Perfect Corp 05.08.23

It is no secret that technology innovation remains a critical pillar in any brand strategy, especially for beauty brands. The beauty industry was one of the first to adopt AI and AR solutions as a way to solve shopper pain points surrounding product sampling by inviting customers to “try-before-they-buy” without sacrificing the physical inventory from brands.

AI technology solutions introduced a hyper-engaged, fun, and accurate way for customers to immerse themselves into a brand’s product lineup, experimenting with more products than ever before, and in turn, making more confident purchase decisions.

How AI Impacts Beauty Shopping Online

One of the biggest ways that AI innovation has transformed the beauty shopping experience is through personalization.

Advanced AI technology allows brands to better understand their customer’s needs and in turn, deliver a personalized shopping experience complete with product recommendations, shade matching, and expert advice that speak to the consumer.

The impact of these AI and AR-powered technology solutions has been evident from the start, with results that showed up to 2.5X drive in conversion, up to 300% increase in engagement, and 88% boost in add-to-cart.

In many ways, AI has completely transformed the beauty-shopping journey, helping brands deliver engaging, personalized, omni-channel experiences that speak to the modern day customer.

The practical application and growing success of AI and AR virtual try-on technologies across the beauty-shopping journey lies in the true-to-life accuracy of these digital effects.

Virtual Try-On Effects Rival Physical Try-Ons

Virtual try-on effects have become so precise that they rival that of physical try-ons, and serve as a true utility in helping customers make more informed purchasing decisions.

The speed and accuracy of virtual try-on technology also invite consumers to experiment and try-on more products than ever before, driving sales for companies, and creating a more engaged and satisfying shopping experience for the consumer.

AI technology has quickly become a necessary strategy for brands to integrate across their customer-shopping journey, and one that consumers continue to turn to when making purchase decisions.