02.13.18
Axilone’s new West Coast sales director Carine Schulte greeted visitors at the MakeUp in LosAngeles show.
Schulte mentioned the popularity of glitter and showed guests many sparkling packaging options for beauty products, in line with the trend. The supplier also offers many unique options for lip color packaging, including a case that slides open, causing the bullet to pop out.
The team at Axilone has the ability to perfectly color-match a product color to its package, which is another trend Schulte mentioned. Axilone can produce part of a a lipstick case, for example, such as the mid-section or cap, in a color that matches the lipstick bullet, perfectly. Or, a label might be printed in the product color. This makes it easy for women to find the lipstick they want in a purse, and it is a design feature that more beauty brands are requesting, the supplier says.
