Slideshows

Vitamin C Beauty

With its many touted benefits, there’s been a growing trend to incorporate the nutrient in skincare and body products.

Avon's New 'Supercharged' Serum

With its new “new supercharged serum,” Avon promises the Vitamin C of 30 oranges in every bottle via its latest skincare launch. The direct seller’s ANEW Essential Vitamin C Radiance Maximizing Serum is described as “a powerhouse anti-oxidant that helps to protect against damaging free radicals and dramatically improves skin's radiance and makes the complexion more even, for a luminous, youthful complexion.”

Clinique Fresh Pressed

Clinique Fresh Pressed 7-Day System with Pure Vitamin C 10% skyrocketed to market in March 2017 as a powerful de-ager for skincare. The super-potent system was designed as a daily supplement to visibly rejuvenate skin from the outside. Specialized stay-fresh packaging isolates the pure Vitamin C until activation, maintaining its freshness and delivery power.

Obagi Professional C

Obagi Medical has launched a face polish with 30% Vitamin C, which the brand says, is ‘the highest level of L-ascorbic acid, and a first-of its-kind product.” The new product is called Professional-C Microdermabrasion Polish + Mask. It features the brand's dual-action technology and is designed to exfoliate and prep skin for the absorption of Vitamin C, helping to smooth skin texture, increase radiance, and reduce the appearance of fine lines and wrinkles. It is also rich in botanical skin conditioning oils to help minimize dryness and provide an instant, radiant glow.

Youth to the People's Superberry

Youth To The People’s Superberry Hydrate and Glow Dream Mask is a rich and creamy overnight mask packed with mega-hydrators including squalene, hyaluronic acid, glycerin and betaine to plump the skin and seal in hydration while you sleep. Infused with antioxidant-rich superberries—Maqui, Goji, Acai, and Prickly Pear—the formula is boosted with THD Ascorbate, a unique form of Vitamin C, that is 50x more potent than L-Ascorbic Acid to deliver a healthier, more radiant complexion by morning.

Vitabrid

A Barneys K-Beauty launch, Vitabrid's Dual Serum has an innovative twist-to-mix bottle design that allows the two separate serums to be freshly mixed upon opening. Rotate the bottom of the container clockwise to release the yellow Deep Care Serum and shake the bottle to mix it with the clear Skin Barrier Serum for anti-wrinkle, skin rejuvenation and brightening. It is easily absorbed with hybridized Vitamin C and peptides that deliver proven anti-aging benefits and an even skin tone, internally and externally.

Honest Beauty

Infused with a blend of artichoke and clover extracts (plus mica for an instant glow), Honest Beauty Vitamin C Radiance Serum is a day brightening vitamin C serum that promises to leave skin looking smooth and radiant. It is made without parabens, phthalates, BHT, mineral oil, synthetic fragrances and synthetic dyes.

CoverGirl

Two well-loved P&G brands teamed up for CoverGirl Simply Ageless Instant Fix Advanced Concealer. The entire Simply Ageless collection has been reformulated to include hyaluronic acid and Vitamin C into each of the products to incorporate ‘more skin plumping and brightening effects than ever before.’

Skin Regimen

/skin regimen/, with a Vitamin C booster, was created to reduce the effects of stress and lifestyle aging on both skin and mind. The sleek, minimalistic black design reflects the contemporary, genderless, urban attitude of the brand. Packaged in dark stained glass and aluminum to block the full spectrum of damaging, visible light, it guarantees optimal protection of its active ingredients to prolong the formulas’ potency and efficacy.

Body Shop

The Vitamin C Glow Boosting Moisturizer, from The Body Shop, is a fresh, lightweight gel formula that gives skin a daily boost of radiance and hydration. With Vitamin C, it awakens and clarifies your complexion, revealing a natural healthy-looking glow. Vitamin C rich camu camu is from the Amazonian rainforest in Peru.

Mary Kay

Mary Kay claimed an industry first with its TimeWise Vitamin C Activating Squares. As the square dissolves in the palm of your hand, it’s transformed into a fresh, potent, pure vitamin C elixir ‘that powers up any Mary Kay serum for an age-fighting boost.’

By Jamie Matusow, Editor-in-Chief 07.03.19

Old-time sailors suffered from scurvy due to a lack of vitamin C, also known as ascorbic acid. Their deficiency led to symptoms such as weakness, anemia, gum disease and skin problems.

Today, Vitamin C is acknowledged to be both an essential nutrient and an antioxidant. It is necessary in making collagen, an important component in the growth, development and repair of all body tissues.

The benefits of Vitamin C have been well-noted in the beauty industry, as the boost in collagen production can lead to firmer, more plump skin as it smooths out fine lines and wrinkles. Numerous cosmetic products, from super luxe to mass market, have captured the nutrients for enhancements to face and body.

Here are some of the notable launches in the last year or so—in a wide array of formulations and packaging -- see the slideshow above.