By Jamie Matusow, Editor-in-Chief11.02.15
Update: Colgate Palmolive ranks at #15 on our latest report Top 20 Global Beauty Companies 2021.
New York, NY
www.colgatepalmolive.com
Corporate Sales: $17.3 billion
Beauty Sales: $11.7 billion (oral care and personal care)
Key Personnel: Ian Cook, chairman, president and chief executive officer; Fabian Garcia, chief operating officer, global innovation and growth, Europe, South Pacific; Suzan F. Harrison, president, global oral care; Drew Shepard, VP-Colgate-North America; Michael Sload, VP & GM, global personal care; Panagiotis Tsourapas, president, Colgate-Europe/South Pacific; Bill Van de Graaf, VP & GM, Colgate-U.S.
Major Products/Brands: Colgate, Softsoap, Speedstick, Lady Speedstick, Irish Spring, Ultrabrite, Tom’s of Maine, Afta Toiletries for Men.
New Products: Colgate Optic White, Colgate Minions Mild Bubble Fruit Toothpaste, Ultrabrite Advanced Whitening Toothpaste, Colgate Teenage Mutant Ninja Turtles Toothbrush, SoftSoap Enhancing Body Wash Skincare Collection, Lady Speed Stick Stainguard Deodorant Silky Chiffon, Irish Spring Body Wash-Moisture Blast, Tom’s of Maine Baby Sunscreen, Tom’s Intense Hydrating Body Lotion.
Comments: The global rise in the adoption of personal hygiene—from hand-washing to deodorants—has certainly been a boon to Colgate-Palmolive, which manufactures and markets a wide variety of products in the U.S. and around the world in Oral and Personal Care, including toothpaste, toothbrushes and mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants.
Together with its Pet Nutrition and Home Care divisions, worldwide net sales reached $17.3 billion in 2014, down 1.0% from 2013, as volume growth of 3.0% and net selling price increases of 2.0% were more than offset by negative foreign exchange of 6.0%. Sales of Oral (46%) and Personal Care (21%) accounted for the majority, bringing the total of the two categories to $11.7 billion.
Organic sales increased 5.0% in 2014, due primarily to an increase in Oral Care organic sales, with the toothpaste, manual toothbrush and mouthwash categories all contributing to growth. Strong sales in bar soap also boosted the bottom line.
Colgate Palmolive is acknowledged to be the global leader in Oral Care with the leading toothpaste and manual toothbrush brands throughout many parts of the world. The company competes in more than 200 countries and territories worldwide with established businesses in all regions, but approximately 80% of net sales are generated from markets outside the U.S. More than 50% is generated from emerging markets (Latin America, Asia [excluding Japan], Africa/Eurasia and Central Europe). This geographic diversity and balance help to reduce the company’s vulnerability to financial and other risks in any one region.
Geographically, Oral Care is a significant part of the company’s business in Asia, adding up to about 86% of net sales in that region in 2014.
The Oral, Personal and Home Care product segment is operated through five reportable operating segments: North America, Latin America, Europe/South Pacific, Asia and Africa/Eurasia, all of which sell to a variety of retail and wholesale customers and distributors.
Colgate is a leader in many product categories of the Personal Care market with global leadership in liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. Colgate’s Personal Care products also include Palmolive, Sanex and Softsoap brand shower gels, Palmolive, Irish Spring and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants.
The company’s share of the global toothpaste market was 44.4% for 2014 and its share of the global manual toothbrush market was 33.4% for the same period. Full year 2014 market shares in toothpaste were up in Europe/South Pacific and Africa/Eurasia and down in North America, Latin America and Asia versus full year 2013. In the manual toothbrush category, full year 2014 market shares were up in North America, Europe/South Pacific and Asia and down in Latin America and Africa/Eurasia versus full year 2013.
Brands including Softsoap and Tom’s continued their expansion into additional categories such as sun care and body wash.
Looking Ahead
The company reported strong worldwide organic sales growth for the second quarter 2015, with net sales of $4 billion, a decrease of 6.5% versus second quarter 2014. Organic sales grew 5.5%. Ian Cook, chairman, president and CEO, said they were very pleased with the “continued strong organic sales growth across all divisions.” Like many of our other Top 20, he credited the role of innovation and new product creation. Specifically, in a strong U.S. position, Colgate Total toothpaste maintained a market share of about 10%. Sales growth was led by emerging markets.
New York, NY
www.colgatepalmolive.com
Corporate Sales: $17.3 billion
Beauty Sales: $11.7 billion (oral care and personal care)
Key Personnel: Ian Cook, chairman, president and chief executive officer; Fabian Garcia, chief operating officer, global innovation and growth, Europe, South Pacific; Suzan F. Harrison, president, global oral care; Drew Shepard, VP-Colgate-North America; Michael Sload, VP & GM, global personal care; Panagiotis Tsourapas, president, Colgate-Europe/South Pacific; Bill Van de Graaf, VP & GM, Colgate-U.S.
Major Products/Brands: Colgate, Softsoap, Speedstick, Lady Speedstick, Irish Spring, Ultrabrite, Tom’s of Maine, Afta Toiletries for Men.
New Products: Colgate Optic White, Colgate Minions Mild Bubble Fruit Toothpaste, Ultrabrite Advanced Whitening Toothpaste, Colgate Teenage Mutant Ninja Turtles Toothbrush, SoftSoap Enhancing Body Wash Skincare Collection, Lady Speed Stick Stainguard Deodorant Silky Chiffon, Irish Spring Body Wash-Moisture Blast, Tom’s of Maine Baby Sunscreen, Tom’s Intense Hydrating Body Lotion.
Comments: The global rise in the adoption of personal hygiene—from hand-washing to deodorants—has certainly been a boon to Colgate-Palmolive, which manufactures and markets a wide variety of products in the U.S. and around the world in Oral and Personal Care, including toothpaste, toothbrushes and mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants.
Together with its Pet Nutrition and Home Care divisions, worldwide net sales reached $17.3 billion in 2014, down 1.0% from 2013, as volume growth of 3.0% and net selling price increases of 2.0% were more than offset by negative foreign exchange of 6.0%. Sales of Oral (46%) and Personal Care (21%) accounted for the majority, bringing the total of the two categories to $11.7 billion.
Organic sales increased 5.0% in 2014, due primarily to an increase in Oral Care organic sales, with the toothpaste, manual toothbrush and mouthwash categories all contributing to growth. Strong sales in bar soap also boosted the bottom line.
Colgate’s body washes helped with market gains.
Geographically, Oral Care is a significant part of the company’s business in Asia, adding up to about 86% of net sales in that region in 2014.
The Oral, Personal and Home Care product segment is operated through five reportable operating segments: North America, Latin America, Europe/South Pacific, Asia and Africa/Eurasia, all of which sell to a variety of retail and wholesale customers and distributors.
Colgate is a leader in many product categories of the Personal Care market with global leadership in liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. Colgate’s Personal Care products also include Palmolive, Sanex and Softsoap brand shower gels, Palmolive, Irish Spring and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants.
The company’s share of the global toothpaste market was 44.4% for 2014 and its share of the global manual toothbrush market was 33.4% for the same period. Full year 2014 market shares in toothpaste were up in Europe/South Pacific and Africa/Eurasia and down in North America, Latin America and Asia versus full year 2013. In the manual toothbrush category, full year 2014 market shares were up in North America, Europe/South Pacific and Asia and down in Latin America and Africa/Eurasia versus full year 2013.
Brands including Softsoap and Tom’s continued their expansion into additional categories such as sun care and body wash.
Looking Ahead
The company reported strong worldwide organic sales growth for the second quarter 2015, with net sales of $4 billion, a decrease of 6.5% versus second quarter 2014. Organic sales grew 5.5%. Ian Cook, chairman, president and CEO, said they were very pleased with the “continued strong organic sales growth across all divisions.” Like many of our other Top 20, he credited the role of innovation and new product creation. Specifically, in a strong U.S. position, Colgate Total toothpaste maintained a market share of about 10%. Sales growth was led by emerging markets.
