By Jamie Matusow, Editor-in-Chief11.02.15
Ada, MI
www.amway.com
Corporate Sales: $10.8 billion
Beauty Sales: $2.7 billion (est.)
Key Personnel: Steve Van Andel, chairman; Doug DeVos, president; Mark Stevens, chief financial officer; Samir Behl, regional president, Europe, Africa and India; Mark Beiderwieden, regional president, Asia Pacific; Gan Chee Eng, regional president, Greater China; Candace Matthews, regional president, Americas.
Major Products/Brands: Artistry, Satinique, Body Blends, Body Series, Clear.now, Personal Accents, Tolsom, Glister oral care; Laura Mercier, RéVive.
New Products: Artistry Exact Fit Beauty Balm Perfecting Primer Broad Spectrum Sunscreen SPF 35, Artistry Intensive Skincare Dynamic Duo Promotion, Satinique Anti-Hairfall Shampoo, Body Blends for Men Hair Putty-Xtreme Live on the Edge, Body Series Hand & Body Lotion with SPF 8, Personal Accents Expectations for Him Fragrance, Personal Accents Promise for Her Fragrance, Laura Mercier Lip Parfait Creamy Colourbalm.
Comments: According to the Direct Sales Association, Amway is the world’s No. 1 direct seller company, with a number of categories under its belt from nutrition to cleaning supplies. In 2014, Beauty accounted for 25% of corporate sales. Amway says its Artistry brand is among the world’s top five, largest-selling, premium skin care brands and the world’s top 10 largest selling, premium cosmetics brands.
In 2014, Amway’s corporate sales fell 8%, due to lower revenues in China and fluctuation in foreign currency exchange rates. But the company is not worried, pointing out that Amway has grown by 68% in the last decade, and achieved sales growth in 13 of the last 15 years.
Some of the company’s most mature markets, including South Korea and Taiwan, experienced notable growth in 2014, according to Amway, and markets such as Brazil, Mexico, Argentina, Costa Rica, Guatemala, Chile, Panama, Italy and Spain saw double-digit percentage growth in local currency sales. The top 10 markets for Amway in 2014 were China, South Korea, Japan, U.S., Thailand, Russia, Taiwan, India, Malaysia and Ukraine.
The company continues to expand—especially with its Nutrilite business—and just last month opened a new manufacturing facility in Vietnam. In January, they opened the first phase of a new $81 million nutrition manufacturing facility in Ada, Michigan near its world headquarters, and in May, another facility in California. Also in May, Amway appointed Mark Stevens as its chief financial officer. He formerly served as vice president of worldwide sales finance for Apple.
Amway is paying attention to its sustainability efforts, too. The company says that Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on its own organic farms. Amway also uses these botanicals in its Artistry beauty and personal care products. Overall, the company owns and operates more than 6,400 acres of certified organic farmland in the U.S., Mexico and Brazil.
www.amway.com
Corporate Sales: $10.8 billion
Beauty Sales: $2.7 billion (est.)
Key Personnel: Steve Van Andel, chairman; Doug DeVos, president; Mark Stevens, chief financial officer; Samir Behl, regional president, Europe, Africa and India; Mark Beiderwieden, regional president, Asia Pacific; Gan Chee Eng, regional president, Greater China; Candace Matthews, regional president, Americas.
Major Products/Brands: Artistry, Satinique, Body Blends, Body Series, Clear.now, Personal Accents, Tolsom, Glister oral care; Laura Mercier, RéVive.
New Products: Artistry Exact Fit Beauty Balm Perfecting Primer Broad Spectrum Sunscreen SPF 35, Artistry Intensive Skincare Dynamic Duo Promotion, Satinique Anti-Hairfall Shampoo, Body Blends for Men Hair Putty-Xtreme Live on the Edge, Body Series Hand & Body Lotion with SPF 8, Personal Accents Expectations for Him Fragrance, Personal Accents Promise for Her Fragrance, Laura Mercier Lip Parfait Creamy Colourbalm.
Comments: According to the Direct Sales Association, Amway is the world’s No. 1 direct seller company, with a number of categories under its belt from nutrition to cleaning supplies. In 2014, Beauty accounted for 25% of corporate sales. Amway says its Artistry brand is among the world’s top five, largest-selling, premium skin care brands and the world’s top 10 largest selling, premium cosmetics brands.
Artistry’s Hydra-V debuts in the U.S. this month.
Some of the company’s most mature markets, including South Korea and Taiwan, experienced notable growth in 2014, according to Amway, and markets such as Brazil, Mexico, Argentina, Costa Rica, Guatemala, Chile, Panama, Italy and Spain saw double-digit percentage growth in local currency sales. The top 10 markets for Amway in 2014 were China, South Korea, Japan, U.S., Thailand, Russia, Taiwan, India, Malaysia and Ukraine.
The company continues to expand—especially with its Nutrilite business—and just last month opened a new manufacturing facility in Vietnam. In January, they opened the first phase of a new $81 million nutrition manufacturing facility in Ada, Michigan near its world headquarters, and in May, another facility in California. Also in May, Amway appointed Mark Stevens as its chief financial officer. He formerly served as vice president of worldwide sales finance for Apple.
Amway is paying attention to its sustainability efforts, too. The company says that Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on its own organic farms. Amway also uses these botanicals in its Artistry beauty and personal care products. Overall, the company owns and operates more than 6,400 acres of certified organic farmland in the U.S., Mexico and Brazil.
